Outsource Digital – Part of Outsource UK Ltd. We're committed to bringing you the most interesting headlines and latest industry insight.

Thursday, December 13, 2012

Micro-blogging social network Twitter has released their list of the best marketing campaigns used on its platform over the last year, with mobile rebrand Everything Everywhere taking top spot as the most successful example of Twitter advertising.
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Friday, December 07, 2012

Online retailer eBay has reported that more than three million UK users logged on to the site on Sunday 2 December via mobile devices, doubling the number of mobile visitors on the same Sunday of 2011.
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Thursday, December 06, 2012

American coffee chain Starbucks, implicated in the recent corporation tax scandal, have bowed to public pressure and announced that they will pay £10m in tax over the next two years - the first of the U.S multi-nationals to make a public climbdown.
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Wednesday, December 05, 2012

Sage, the commercial software program for payroll and accounting in over six million small businesses, has posted a 4% increase in adjusted pre-tax profits of £356 million ($574 million) for the year to the end of September.
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Tuesday, December 04, 2012

Digital Agency Manchester MEC has been awarded the entire media planning and buying account of used car purchaser Webuyanycar.com in a reported £5m contract.
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Monday, December 03, 2012

American coffee giant Starbucks, implicated by MPs in a report on tax-evasion along with Google and Amazon, has announced they are to review their "approach" towards UK taxation.
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Thursday, November 29, 2012

Mayor of London Boris Johnson has taken another swipe at Google over their alleged tax-avoidance, claiming that despite generating "shed-loads" of revenue in the UK, the search giant could be seen do be doing "a little bit more" to fix their "PR problem".
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Wednesday, November 28, 2012

Congratulations, James!
Chrysalis are delighted to announce the promotion of James McLoughlin to his new role as Senior Search Consultant!
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Tuesday, November 27, 2012

Digital Communications company Telefonica have compiled a detailed report into the hotbeds of tech start-ups across the world to determined which geographic area is most fertile and why - whether due to governmental policies, funding and employer attitudes.
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Thursday, November 22, 2012

Media planing and buying group ZenithOptimedia has made a double swoop with a £10m win of RBS digital media account alongside the £3 million offline account for the online recruitment company Totaljobs.
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Wednesday, November 21, 2012

Pies, Urine and Nut Cutlets: Boris talks business at the CBI Conference
In a typically colourful speech to the Confederation of British Industry Annual Conference, Mayor of London Boris Johnson gave hope and encouragement to UK and London commerce and business leaders, to strive for an "age of enterprise" in the face of Eurozone austerity.
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Wednesday, November 21, 2012

The WPP subsidiary's acquisition of the administration-plagued media buying agency Brilliant Media last year has seen a swing in turnover to £113.5m in 2011, up from £98.1m in the previous year.
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Tuesday, November 20, 2012

McCann Erickson has withdrawn from the race for HSBC's £400m global advertising business, citing another global banking account as its new focus.
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Wednesday, November 14, 2012

Interpublic Group of Companies has announced the immediate departure and replacement of McCann Worldgroup's British CEO Nick Brien, with native New Yorker Harris Diamond, CEO of another Interpublic division, the Constituency Management Group, named as his successor.
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Wednesday, November 07, 2012

United States' President Barack Obama celebrated his victory over Republican rival Mitt Romney with the most popular Tweet of all time on the micro-blogging social network site Twitter.
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Tuesday, November 06, 2012

Japanese giant Dentsu's £3.2bn takeover of media giant Aegis has been delayed until 2013 due to a patient and thorough clearance procedure by the Chinese ministry.
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Tuesday, November 06, 2012

The notorious "hacktivists" group Anonymous has announced their support of Zynga's recently-redundant web developers in a YouTube video, posted alongside the group's traditional November 5th activities, which this year included mass protests outside Parliament.
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Thursday, November 01, 2012

Ahead of tomorrow's release of Microsoft's flagship product Windows 8, Yahoo and a host of advertisers have expressed their distaste for the implemented policy of "Do Not Track" which has been controversially pre-set on Microsoft's new browser Internet Explorer 10.
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Wednesday, October 31, 2012

A survey from recruitment software provider Bullhorn has detailed the top five reasons why recruiters reject job applications straight off the bat.
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Wednesday, October 31, 2012

Digital agency Rufus Leonard has fought off competitors to win a lucrative account with British Formula 1 team Williams F1, tasked with revamping the team's online presence and reinvigorating the brand across several digital platforms.
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Friday, October 19, 2012

In a bizarre slip-up by one of the world's most recognisable brands, Google's third quarter results were yesterday leaked into the public domain, which, coupled with the information inside, panicked investors so much so that shares plunged 9%.
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Thursday, October 18, 2012

Web developers! You are a curious bunch. Your terminology baffles. But we need your help.
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Wednesday, October 17, 2012

The Office for National Statistics said the employment level rose to 29.59m, the highest since records began in January-March 1971 and up 212,000 from March to May.
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Friday, October 12, 2012

Johan Lundgren, Deputy CEO of TUI Travel, recently gave an interview with Marketing Week at the ABTA travel conference, giving his verdict on how social media is reforming marketing as well as customer service.
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Friday, October 12, 2012

The Internet Advertising Bureau's latest report into advertising expenditure has revealed a 12.6% rise in digital ad-spend totalling £2.6bn for the first six months of 2012, up £294m from £2.3bn in the previous year.
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Tuesday, October 09, 2012

If you don't already read the blog by the guys at SocialTalent, you probably should. Their latest entry details some very insightful stats, tips and trends of the recruitment industry, with some rather interesting results...
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Monday, October 01, 2012

The battle between the UK's top comparison websites is gathering momentum as Confused.com closed the Google search-rankings gap between themselves and the market leader MoneySupermarket.
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Friday, September 28, 2012

According to Deloitte's global talent survey "Talent 2020", 80% of workers expect to remain with their current employers over the next year.
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Wednesday, September 26, 2012

Mozilla have snapped up a new global director of marketing in John Bernard to help launch a new Firefox mobile platform.
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Monday, September 10, 2012

Chrysalis is a fresh, dynamic Digital Recruitment Consultancy. We bring an insightful and passionate approach to the employment process: combining extremely hard work with outstanding networking and a thorough knowledge of the Digital arena. We work with the very best talent on the market with an enthusiastic and consultative approach and ultimately we deliver!



So whether you are a Company looking for a vital new member of the team or a Candidate looking for the perfect new role, we are able to understand your circumstances and find you that perfect match. If your specialist field is SEO, PPC, Social, UX, Mobile, Digital Planning, PHP, .Net, Java or similar, then we would love to hear from you!
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Wednesday, September 05, 2012

Competition Time: Win a Kindle!
As part of our Autumn brand promotion, we are running a month-long contest on our Facebook page offering the the chance for one lucky participant to win an Amazon Kindle!

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Tuesday, September 04, 2012

China's answer to Google, Baidu, has released its first web browser for Android smartphone in an initiative to drive traffic to its mammoth search engine as well as cement its dominance as the top mobile brand in China.
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Wednesday, August 29, 2012

Young JSA claimants in London are to be ushered into a range of work experience placements, in a pilot scheme announced employment minister Chris Grayling and London mayor Boris Johnson.
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Tuesday, August 28, 2012

The third contestant in the smartphone race, Google, has raised concerns over the threat of limiting customer exposure to its Android platform following Samsung's defeat to Apple in California last week.

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Friday, August 24, 2012

The Sun runs Prince Harry photos citing "Public Interest"
News International-owned British tabloid The Sun is never one to shy from controversy, and despite criticism has become the first newspaper to publish the recent "scandal" of Prince Harry's alcohol-fuelled Las Vegas indiscretion.

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Monday, August 20, 2012

 IT and digital employment is forecast an exponential growth in staff over the next eight years, according to a report by e-Skills, a business and technology council.
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Thursday, August 16, 2012

The innovative site that symbiotically combined recruitment with social media has now reached a milestone of mainstream usage, with users in 139 countries. Approximately 9% of the 100,000 are based in the UK.
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Wednesday, August 15, 2012

According the Office of National Statistics, the number of unemployed dropped by 46,000 people to a total of 2.56 million in the three months to June - its lowest since July 2011.
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Monday, August 06, 2012

Job board Reed has announced a month-on-month rise of 2.5% in job vacancies for the month of July, leading them to speculate that the UK economy at large is showing improvement across the board.

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Wednesday, August 01, 2012

The minimal growth of 1% for June represents a significant fall from the 6% enjoyed in 2011, though their are positive signs of life in other sectors.
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Monday, July 30, 2012

The New York Times has suggested that Twitter is on the verge of accepting a major financial investment from Apple. The tech giant is yet to truly foray into social media -unlike its main competitor, Google, which has its very own network in Google+ with over 100 million users. 
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Wednesday, July 25, 2012


Mischievous bookmaker Paddy Power is taking LOCOG on in the courts after the so-called Olympic "brand police" forced them to remove a billboard which supposedly infringed Olympic branding and advertising guidelines.
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Wednesday, July 25, 2012

Britain is now officially in the longest "double-dip" recession for over half a century as the Gross Domestic Product shrank by 0.7% between April and June, the Office of National Statistics has revealed.

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Friday, July 20, 2012


With searching and purchasing airline tickets, hotels and package holidays online now firmly entrenched in the mind-set of the modern consumer, marketers are constantly adjusting their advertising strategies to stay competitive and capture more of the market share.

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Tuesday, July 17, 2012

Nike are read to compete in the Olympics marketing events with some "ambush" tactics on Twitter - something the London Organising Committee of the Olympic and Paralympic Games (LOCOG) will struggle to police.


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Tuesday, July 17, 2012

Ahead of the release of the much-anticipated film franchise "The Hobbit", Air New Zealand has been announced as an official partner of the two-film series The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again.


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Thursday, July 12, 2012

Advertising spend has dropped marginally in conjunction with a dip in client confidence, the IPA Bellwether Report has found.


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Tuesday, July 10, 2012

Facebook are refusing to comment on speculation that the social network is on the verge of launching their own, branded jobs board.

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Tuesday, July 10, 2012

British retailer Marks & Spencer has today announced some of its worst trading results in the past decade - and high-profile head of  general merchandise (non-food) commerce Kate Bostock will now depart the company this October as a result.

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Wednesday, July 04, 2012

A survey of more than 200 major companies has found that 76% of recruiters ask for at least a 2:1 from graduate applicants - up from 52% eight years ago.


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Tuesday, July 03, 2012

In a staunch defence of his company, Research In Motion chief executive Thorsten Heins says that all is well with production of the new BlackBerry and the health of the company at large.

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Friday, June 29, 2012

Research In Motion, the manufacturer behind BlackBerry smartphones, is in very deep trouble as it posted a major loss, cut 5000 jobs and delayed the release of their BB10 operating system until early 2013.


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Thursday, June 28, 2012

Olympic Opportunity Missed for Brand Beckham
England's former captain and world superstar has been left dejected and disappointed after Great Britain neglected to choose him for their football events.

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Thursday, June 28, 2012

Google have revealed their newest piece of hardware in the form of a tablet device - the Nexus 7.

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Tuesday, June 26, 2012

Starting Sunday 1st July (the first show of the new 19-episode series) the fashion label will see its adverts bookending the Kardashians on screens across the United Kingdom, the Republic of Ireland and France.

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Tuesday, June 26, 2012


Mobile network Orange are hoping to build on their UEFA Euro 2012 sponsorship packages with a larger deal at the next competition - at Euro 2016 in France.


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Monday, June 25, 2012


After a successful debut in the U.S market, internet giant Google, in partnership with Sony, will launch their new television product in Britain towards the end of July.

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Monday, June 25, 2012

Mars Co. Launch Interactive Twix Campaign
Food manufacturer Mars, Advertiser of the Year winners at Cannes Lions Festival, is embarking on a vibrant new campaign for its Twix product.

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Friday, June 22, 2012

The Great NatWest Debacle: A Social Media Disaster
As NatWest's banking crisis moves into its third day, customers have (predictably) take to the medium of social media to vent their frustrations with what NatWest and RBS are describing as "technical issues".


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Thursday, June 21, 2012

Following LinkedIn's disastrous password hack earlier this June, the professional networking site is now being sued over a "clear contradiction of accepted industry standards for database security.”

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Wednesday, June 20, 2012

Thomas Cook Airlines will now offer their passengers the use of a unique in-flight chip-and-pin service when making purchases thanks to technology designed by Novo Inc, a subsidiary of the mobile computer group Belgravium Technologies.


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Tuesday, June 19, 2012

Paddy Power Euro 2012 Stunts Prove Costly
Outspoken Irish bookmaker Paddy Power have found themselves facing the discipline of European football's governing body after their latest stunt drew Michel Platini's wrath.

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Tuesday, June 19, 2012

Coca-Cola CMO Joseph Tripodi has delivered a stinging riposte to the multitude of recent critics of Facebook, after its disastrous IPO flotation and questions over advertising value in recent weeks.

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Tuesday, June 19, 2012

Retailing mammoth Tesco has hired Zone to create a new social media strategy for its YouTube page.

According to Marketing Magazine:
Its ‘Tesco.com TV’ channel launched in 2007; since then, only about 30 videos have been added. Channels such as ‘Tesco Greener Living’ and ‘Tesco Mobile Network’ were last updated in 2010.
Only the supermarket’s recipe ideas channel, ‘Tesco Real Food’, has been consistently updated, with nearly 250 videos added since July 2010, while the ‘Tesco Magazine’ channel has been updated more than 100 times in the same period.

Rather than revoloutionising the Tesco brand, this move is designed to bring their video content more into line with their other successful streams On Facebook, Tesco has more than 800,000 ‘likes’ and recently launched its first social games. On Twitter, its optimises six feeds with its most popular, @UKTescoOffers, with around 32,000 followers.

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Tuesday, June 19, 2012

Find us on LinkedIn!
To connect with some of our team on professional networking site LinkedIn, click here!


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Wednesday, June 13, 2012

Experts Divided over M&S Bank
In lieu of Marks & Spencer's recent announcement of their move into banking, the marketing industry has forged debate as to whether M&S can be truly successful. We gave our reaction here, but what do the real experts and analysts think?


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Wednesday, June 13, 2012

UK Athletics is reportedly ending its exclusive partnership with insurer Aviva, in what was a lucrative four-year deal worth an estimated £8m per year.


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Tuesday, June 12, 2012

At their Developers' Conference in San Francisco, Apple have hit back in the growing feud between themselves and competitor Google with two major announcements.
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Monday, June 11, 2012

The dark undercurrent of social problems in Poland and Ukraine, hosts of UEFA's Euro 2012 football tournament, is making advertisers and sponsors anxious.

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Thursday, June 07, 2012


Remember how dead-set on leaving you were? Well your boss might be about to test your resolve – in the form of a counter-offer.
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Friday, June 01, 2012

Kellogg has finalised its $2.7bn (£1.8bn) deal with P&G to acquire Pringles, a deal that makes the company the second biggest player in the savoury snacks market by sales, reports Marketing Week.


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Thursday, May 31, 2012

Social network Foursquare, where users "check-in" to their physical location, has announced a partnership with credit card American Express to offer unique deals and discounts to shoppers in the UK.


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Wednesday, May 30, 2012

They might be on the verge of signing Japanese star Shinji Kagawa, but Manchester United have working on another deal with another big global name.

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Tuesday, May 29, 2012

Supermarket retailer ASDA is aiming to double its mobile grocery orders with the launch of new apps.
With online shopping firmly entrenched in the public mindset, ASDA are looking to push their brand across all platforms, including smartphones and tablets.
 
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Tuesday, May 29, 2012

Nike in Trouble Over Rooney Tweet
Sports giant Nike are facing repercussions after a brand ambassador of theirs, Manchester United footballer Wayne Rooney posted something on his Twitter page that could be deemed as advertising.


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Tuesday, May 29, 2012

Innocent, the food and drinks company behind Innocent Smoothies, have been named as the best brand on social media according to the 2012 Social Brands 100 list compiled by social agency Headstream.

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Tuesday, May 29, 2012

Fashion label Burberry has pushed its innovative campaign to new platforms ahead of its latest marketing drive, including releasing unique content on Facebook, Twitter, Google+, Instagram and Pinterest.

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Monday, May 28, 2012

Norton Internet Security, the antivirus software company, is expanding from the traditional desktop and laptop to the world of mobile.


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Monday, May 28, 2012

After a new job? Recruiters are constantly on the look-out for candidates wanting new roles, so make yourself as easy-to-find as possible with these tips...


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Monday, May 28, 2012

Who said the Conservatives were dragging us back into the 1980's?
In a sparkling move of innovation, David Cameron and George Osborne have together launched their very own Treasury "Tax-App".
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Thursday, May 24, 2012

HP, the world's largest computer manufacturer, has revealed it will cut about 8% of its global workforce in order to cut costs and drive efficiency - equating to approximately 27,000 jobs.


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Wednesday, May 23, 2012

Just days after announcing their withdrawal from advertising on Facebook (and putting a rather sour note on the social networking giant's forthcoming IPO) General Motors have shocked the marketing world again by announcing that they will not advertise during the 2013 NFL Super Bowl.

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Wednesday, May 23, 2012

Malibu and Vimto Strike Deals with Facebook and Vevo
Drinks brands are making waves in the social media world just as the summer gets into gear.

Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its 'Malibutique' shopping and fashion summer activity.


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Wednesday, May 23, 2012

Google has at last completed the £7.9bn ($12.5bn) puchase of Motorola Mobility, after Google's Chinese and European regulators gave their approval to finalise the merger.


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Wednesday, May 23, 2012

Nike Launches New Ad Campaign
Nike has launched its latest campaign aimed at targeting the next generation of footballers as part of a global talent hunt, with the high-profile TV spot featuring a raft of stars including Cristiano Ronaldo, Franck Ribery, Andres Iniesta, Neymar and Javier Hernandez - and those are just a few!


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Tuesday, May 22, 2012

Amongst the afternoon tea and Pimms, with the Union Jack bunting adorning the picnic tables, there will be another thoroughly British guest to help Brits celebrate the Queen's Diamond Jubilee - Carling.


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Tuesday, May 22, 2012

In the battle of the internet web browser giants, the incumbent champion, Microsoft's Internet Explorer has now been ousted as 2008 upstart Google Chrome has become the most popular in the world.

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Tuesday, May 22, 2012

As the Huffington Post alluded to yesterday, British retailer Marks and Spencer has announced a fall in profits, the first of its kind for three years. This annual loss bucks the trend of what was Britain's most profitable retailer, when it was the first to make £1bn in a year.

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Monday, May 21, 2012

Despite the threat of Conservative cuts amid the economic austerity measures, the public sector's National Health Service has plans to release its very own app for smartphones and tablet devices.


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Friday, May 18, 2012

Wickes Launch DIY Facebook App
DIY retailer Wickes has has made a milestone move in social media by launching its very own Facebook app.


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Thursday, May 17, 2012

In an effort to increase the global presence of the social network innovator Pinterest, the Japanese internet colossus Rakuten has invested around $100m USD towards the picture-sharing board.

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Wednesday, May 16, 2012

Account Manager Required

This is a great opportunity to work in one of the most exciting areas of recruitment. Digital Marketing is booming and we are looking for bright, energetic personalities to help us find top talent for our clients.



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Wednesday, May 16, 2012

Despite the "double-dip" recession and impending Eurozone doom, unemployment in Britain has actually fallen, according to the Office for National Statistics.

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Wednesday, May 16, 2012

OnRec, the recruitment resource website, has published the employment results of JM Digital; providing insight into the current struggle to source quality digital IT workers that many companies face.

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Tuesday, May 15, 2012

As reported in full by Marketing Week:

Suzi Watford, marketing director of The Times and Sunday Times, says the titles are so focused on driving subscriptions that above the line advertising is not always necessarily the right way to attract potential long-term customers.

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Tuesday, May 15, 2012

Advertising Q+A: Brand Republic and Twitter's Bruce Daisley
Our friends at Brand Republic broke new ground this afternoon with an fully interactive in-depth interview with Twitter's UK Director Bruce Daisley. This question-and-answer session was live on Twitter from 12.30 BST under the hastag #brchat.


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Monday, May 14, 2012

Pepsi MAX have announced a new slant on their "crowd surfing" television spots with a mini-game exclusively available on Microsoft's Xbox Live.
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Monday, May 14, 2012

Hovis are set to begin their biggest launch of their year with a brand-new product hitting supermarket shelves.

"The Premier Foods brand is investing £3.5m in an integrated marketing campaign to back a new premium product called British Farmers Loaf.
The £1.40 loaf, which comes in wholemeal and white variants, is made from 100% British wheat and is backed with a strong ad-campaign on television for the next four weeks with a second circulation in August.
The campaign, created by Dare, starts this weekend with a TV ad showing a father and son overcoming the daily challenges of working on a farm and portraying the hard work that goes into making each loaf."
The rustic British farmyard approach is popular with consumers and consolidates Hovis' classic brand and the British flag and colours are particularly prevalent with retail strategy in the Queen's Jubilee year.

Premier Foods, the company behind Hovis, Mr Kipling and Ambrosia, has already committed to doubling its annual marketing spend across its eight key brands throughout 2012.
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Monday, May 14, 2012

Courtesy of Net Imperative http://www.digitalstrategyconsulting.com/netimperative/news/2012/05/facebook_could_face_yearlong_a.php

According to a report by Reuters, the US Federal Trade Commission has started an investigation into the purchase of mobile photo-sharing app Instagram by social networking colossus Facebook.

The antitrust probe could take between six months and a year to complete, disrupting plans to have the deal closed within the next few months.

According to a report from the Financial Times, the competition procedure is routine for any deal worth over $68.2 million in the US.




Facebook boss Mark Zuckerberg made it clear that the company plans to build on Instagram's strengths rather than simply integrating it with Facebook.

'That's why we're committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people,' he stated.


The FTC's review of the deal comes as Facebook is preparing to raise as much as $12 billion in a record-breaking initial public offering that could occur as soon as next week.


Until the deal is finalised Facebook will be unable to work on any part of Instagram.
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Monday, May 14, 2012


Marks & Spencer has launched its own "basics" range in an effort to retain a large demographic of its consumers.

With Britain's economic gloom seemingly-unabating, supermarkets and other retailers have consistently adjusted to provide a wider variety of household necessesities, bringing M&S's move in line with Tesco's Value range, Sainsbury’s Basics and Waitrose Essentials. Morrisons is already revamping (as we reported here) and Asda's Chosen by You range is proving a savvy marketing move.

With consumer trends prompting such copycat moves, Marks & Spencer are 'simply' consolidating their customer base and perhaps even tempting new consumers - some perhaps previously put-off by the retailers' more middle-class approach.
 

"Simply M&S" will bring together more than 800 new and existing M&S food products, including eggs, milk and fresh meat, under the Simply M&S brand, all in newly designed packaging...hundreds of prices have also been reduced and M&S prices will also be checked each week by BrandView to ensure that its prices are competitive with rival supermarkets.

John Dixon, executive director of food at M&S, says: “M&S customers come to us for great quality food they can trust - whether shopping for special occasions or for every day eating. We will continue to focus on delivering this through innovation and newness and also offering great value.

“Simply M&S helps us to achieve just this - and increases choice for our customers across everyday food products. It complements our existing ranges and highlights the superb quality and value of M&S Food under one clear brand.”
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Monday, May 14, 2012

Let’s catch up with a hectic weekend of digital marketing news filling desks this Monday morning…


Chief executive of internet giant Yahoo! Scott Thompson has stepped down from his role after just four months at the helm after it was revealed that he had faked a qualification on his CV before he took the position.

As reported last week, Thompsons' degree in computer science was proved to be fabricated after an internal memo, seen by Reuters, seemed to confirm the speculation.

After pioneering the "dot-com boom" at the turn of the century, Yahoo! has struggled to keep pace as the giants of Google and Facebook have grown, and internal boardroom struggles such as this have become the norm as Yahoo! hires its fifth CEO in five years.

Read Chrysalis’ advice on CV strategy here.
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Monday, May 14, 2012

At Chrysalis, our ultimate aim is to place exciting people into great digital media roles. Your CV and credentials will no doubt be very impressive, but the face-to-face interview is where the position is won and lost.

Preparation is undoubtedly the key, and a good first impression is paramount to your success. The real impact of you as a prospective candidate is forged within the first 90 seconds of the meeting!

·         Wear smart business dress, and be conservative on jewellery/ make-up/ perfume and aftershave.

·         Ensure you are familiar with the location of the company - perhaps take the journey beforehand. Give yourself plenty of time – being late is an instant turn-off to employers.
·         Prepare a couple of questions for your interviewer. Probably towards the end of the meeting they will give you the chance to ask them, so have a few questions in mind that reflect your thoughtfulness as a candidate, as well as information on the role or the company.

Questions such as…

·         Who are your customers?

·         What training will I require?

·         Are there any promotional opportunities within this role? If so, when?

·         What are the company’s expansions and/ or business plans for the future?

·         Will travel be required within the role?

·         Do they have a specific project in mind for you initially?

·         When are they looking to make an appointment?

·         What are the salary/ package/ bonus details?
(though don't ask this too early in the interview; you don’t want to give the impression that money is your main motivation)

·         When are you likely to hear from them on whether you have been successful?

·         And if you are unsuccessful, can you have some feedback? (This will help you hugely in any future interviews)


So you are now prepared and focused on the interview, so here are a few easy pointers for when you at last meet your interviewer…

·         Relax and smile.

·         Make frequent eye contact.

·         Shake hands firmly.

·         Be positive throughout the interview.

·         Look interested in what the interviewer has to say.

·         Concentrate on what's being discussed, so you don't miss anything.

·         Keep your composure.

·         Relate your experience with what they are looking for; try to think of relevant examples to back up your answers.

·         Be prepared to discuss strengths and weaknesses - turn weaknesses into strengths.



A couple of key things to AVOID!

·         Fidgeting or folding your arms in a defensive manner.

·         Interrupting the client.

·         Don’t slouch in your chair – sit up straight, exhibiting attentiveness, not laziness or disinterest

·         Do not be afraid to sell yourself - this is your one opportunity.


Remember: it is not enough to be well-qualified and brimming with confidence. You have to impress upon the interviewer that you really want to be a part of their company, emphasising your interest in the company and role. If you can display commitment, passion and drive with your body language, verbal answers and personality then you will give yourself a great chance.
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Thursday, May 10, 2012

According to a new survey carried out across the United Kingdom and the United States by Sword Ciboodle and thinkJar:

59% of companies use Twitter 

60% use Facebook 

85% have adopted both platforms for customer service

For the majority of respondents, justification and validation of social customer service
seems to be the biggest challenge in dealing with social media


Interestingly, the size of the company also affects the quality of social consumer service provided.

  • Around 40% of the companies with over 1,000 employees started a social media customer service at least two years ago
  • while 53% of smaller companies have had a similar programme in place over the past two years.


Chrysalis is available on Twitter and Facebook

Information courtesy of UK Marketing Service
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Thursday, May 10, 2012

Here's a brief rundown on the major marketing stories making the headlines today:

"3 Monkeys and Pegasus PR are lined up to rebrand more than 10,000 of its goods over the next two years.
Eileen McGuinness, head of consumer media at Morrisons, said: 'We are remodelling how we do business, as well as how we improve comms. In terms of our products, the focus will be on taste and affordability, with every campaign having these two factors at heart.'
3 Monkeys has been called in to promote the MKitchen ready-meal range, following a pitch process. The team is being led by Anna Speight, who heads the agency's consumer and brand practice. 3 Monkeys had previously worked on Morrisons' MSavers range." - Courtesy of PRWeek Daily News and Brand Republic
  •  Adidas has appointed TBWA\Worldwide to handle its global ad campaign for the 2014 Fifa World Cup
Having just helped launch Pepsi Co's latest global campaign (along with a raft of other agencies) the Omnicom group will add an Adidas portfolio to its family of brands, including work for global brands McDonalds, Apple, Visa and many more. 
With the new campaign two years in production, Adidas brand will be further bolstered by this year's London Olympic Games before the FIFA World Cup in Brazil in 2014. TBWA recently used rapper Nicki Minaj to sperahead its campaign, and with use of celebrity ever-present in Adidas advertisements, who would bet against David Beckham making an appearance? - Courtesy of PRWeek Daily News and Brand Republic
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Wednesday, May 09, 2012

With the advent of social media, it has become easier, faster and more streamlined to find prospective new clients via the extensive mediums of Facebook, Twitter and LinkedIn.
But with more and more people accessing their social media via smartphones, recruiters must ratchet their efforts up a level, and like any business, diversify their output again to continue to be an effective presence.
In September 2011, San Francisco played host to the first annual mobile recruiting conference of its kind took place, sponsored and attended by all the major names in jobsites and recruiters, including Monster and Careerbuilder. 
So large brands and companies are taking mobile recruiting seriously.

According to a 2011 study by online recruiting research lab Potentialpark
(Potentialpark surveyed more than 30,000 job seekers worldwide and more than 350 top employers in the U.S., Europe and Asia)
  • They found that 19% of jobseekers use their mobile devices for career-related purposes
    (and more than 50% of could imagine doing so)
  • Yet only 7% of employers have a mobile version of their career website
  • Only 3% have a mobile job app.
  • The survey estimates that up to 70% of jobseekers would like to use their phone for career-related purposes.
 With over 50% of British' mobile phone owners using smartphones, it can surely only be a matter of time until businesses adjust to our growing online culture and, like social media, begin to try to tap into the mobile app. market.

Google's purchase of Android to go in direct competition with Apple has created a huge market with hundreds of apps for any business imagineable.

Isn't it time recruiters got in on the act, too?



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Wednesday, May 09, 2012

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Wednesday, May 09, 2012

Business networking giant LinkedIn has purchased the online presentation utility SlideShare, further enhancing its dominance as the definitive site for corporate and business use.

SlideShare lets users upload presentations, documents, PDFs, videos and webinars publicly or privately, which can be embedded on blogs, websites, company intranets and shared across Twitter, Facebook and now LinkedIn. Users have uploaded more than 9 million presentations to date. according to data from market research company ComScore, SlideShare had nearly 29 million unique visitors in the month of March.

LinkedIn also released its financial result for the first quarter, with incredible success. Revenue was £117 million, representing an increase of 101 % compared to the first quarter of 2011. Net income grew from £1.3 million to £3 million during the same period.

Chrysalis are available on LinkedIn here: http://uk.linkedin.com/company/2403977




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Wednesday, May 09, 2012

According to our friends at The Drum, over HALF of Britain's young people are using Twitter!

"According to the latest YAP (Young Adult Power) Media Index, the quarterly survey of 540 young  people across the UK has found that 53 per cent used Twitter in April, compared with 42 per cent at the end of 2011.The Index showed that a third of 18-24 year-olds are now using the social media platform at least once a day. "

If you are seeking professional, helpful and friendly consultancy from a recruiter with superb digital media links and a great staff, why not tweet us @ChrysalisJobs ?

We have hundreds of exciting industry jobs to suit a range of potential media professionals!
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Wednesday, May 09, 2012


Despite the mired economic turmoil and the private sector in a state of flux, Chrysalis unique brand of digital marketing/media recruitment continues to go from strength to strength.

The digital recruiter continues to improve its financial standings on a monthly basis - but this doesn't come as a surprise to staff.


Chrysalis Recruitment sees its brand going from strength-to-strength, with last month a 15% increase on the company’s best-ever month – in the pre-recession heyday of 2007.

Despite the struggles of other recruiters across the U.K., Chrysalis’ commitment and dedication to sourcing and helping candidates find first-rate digital media positions with blue-chip companies is a reaffirmed success with the release of these new figures.

“It is always sad to see fellow recruiters going out of businesses,” said Senior Consultant Harriet Sanders.


“But from a Chrysalis perspective, we in the digital media sector feel stronger than ever – our market share is increasing all the time as we make new business connections and succeed in placing more and more candidates each month.

 “There are some industries which are ‘recession-proof’ and we are discovering that digital marketing is starting to fit that bill – certainly in the upper echelons of the sector. With the increasing online spend driving companies to continue to invest in their “virtual shop window”, the demand for these skills from our clients shows no signs of abating.

“We are in the ideal position to weather the current financial storm and look to a brighter future of digital media recruiting.”


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