But with more and more people accessing their social media via smartphones, recruiters must ratchet their efforts up a level, and like any business, diversify their output again to continue to be an effective presence.
In September 2011, San Francisco played host to the first annual mobile recruiting conference of its kind took place, sponsored and attended by all the major names in jobsites and recruiters, including Monster and Careerbuilder.
So large brands and companies are taking mobile recruiting seriously.
According to a 2011 study by online recruiting research lab Potentialpark
(Potentialpark surveyed more than 30,000 job seekers worldwide and more than 350 top employers in the U.S., Europe and Asia)
- They found that 19% of jobseekers use their mobile devices for career-related purposes
(and more than 50% of could imagine doing so) - Yet only 7% of employers have a mobile version of their career website
- Only 3% have a mobile job app.
- The survey estimates that up to 70% of jobseekers would like to use their phone for career-related purposes.
Google's purchase of Android to go in direct competition with Apple has created a huge market with hundreds of apps for any business imagineable.
Isn't it time recruiters got in on the act, too?
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