In a move designed to make the brand more "everyday" and not simply synomymous with PC use, Norton have launched their own App, available on Google Play and the Apple Store. The app provides a basic free service that scans the device for malware, but the option for users to upgrade to a comprehensive level of protection is easily available.
Michael Williamson, Norton’s vice president of consumer marketing, says: “If we are going to become an everyday brand we need to be on traditional channels too. We tend to see a spike in sales in the autumn, so our marketing activity will reflect that. The core challenge now is how we get into the consumer dialogue and become more considered with mobility. We feel there’s a strong market for mobile security as people are very concerned about having their mobile or tablet stolen or lost and there’s a big privacy component.”
According to the full article at Marketing Week:
As of April this year, the Norton “Secured Seal” now appears more than half a billion times a day in 170 countries in enabled browsers to verify whether websites are safe to visit. Norton has also partnered with Facebook to detect malicious URLs on the site and it is the preferred mobile security partner of the Carphone Warehouse, which offers its software with every purchase of an Android handset.
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