As digital marketing becomes ever closer to traditional forms, marketers have suggested that 'digital' is no longer a necessary prefix. Now the Chief Technical Officer behind Barack Obama's re-election as United States president has said that digital terminology is often detrimental to larger, traditional audiences - and suggested fellow digital marketers change their strategy.

Research in Motion, the manufactures of the struggling BlackBerry, are pinning their hopes on a high-profile Super Bowl advertisement to provide the marketing push needed to launch their new BB10 software.

Developers searching for new roles can put the champagne on ice, according to new salary research from Silicon Valley.

Young JSA claimants in London are to be ushered into a range of work experience placements, in a pilot scheme announced employment minister Chris Grayling and London mayor Boris Johnson.

In a staunch defence of his company, Research In Motion chief executive Thorsten Heins says that all is well with production of the new BlackBerry and the health of the company at large.

Research In Motion, the manufacturer behind BlackBerry smartphones, is in very deep trouble as it posted a major loss, cut 5000 jobs and delayed the release of their BB10 operating system until early 2013.

Google have revealed their newest piece of hardware in the form of a tablet device - the Nexus 7.

Starting Sunday 1st July (the first show of the new 19-episode series) the fashion label will see its adverts bookending the Kardashians on screens across the United Kingdom, the Republic of Ireland and France.

Mobile network Orange are hoping to build on their UEFA Euro 2012 sponsorship packages with a larger deal at the next competition - at Euro 2016 in France.

Attention Brits! Stop being so reserved when applying for jobs! Research shows that this "under-selling" is holding you back from getting the job you want!

After a successful debut in the U.S market, internet giant Google, in partnership with Sony, will launch their new television product in Britain towards the end of July.

Food manufacturer Mars, Advertiser of the Year winners at Cannes Lions Festival, is embarking on a vibrant new campaign for its Twix product.

As NatWest's banking crisis moves into its third day, customers have (predictably) take to the medium of social media to vent their frustrations with what NatWest and RBS are describing as "technical issues".

Following LinkedIn's disastrous password hack earlier this June, the professional networking site is now being sued over a "clear contradiction of accepted industry standards for database security.”

Italian clothing retailer Bennetton has taken the coveted Press Grand Prix award at Cannes Ad Festival with their controversial "Unhate" campaign.

Mark van Iterson, global head of design at Heineken, has told Marketing Week that they want their brand to become "the Apple of beer brands" and are embarking on new design-based marketing iniatives.

Thomas Cook Airlines will now offer their passengers the use of a unique in-flight chip-and-pin service when making purchases thanks to technology designed by Novo Inc, a subsidiary of the mobile computer group Belgravium Technologies.

Outspoken Irish bookmaker Paddy Power have found themselves facing the discipline of European football's governing body after their latest stunt drew Michel Platini's wrath.