Starting Sunday 1st July (the first show of the new 19-episode series) the fashion label will see its adverts bookending the Kardashians on screens across the United Kingdom, the Republic of Ireland and France.


According to Maisie McCabe at Media Week:

Forever Unique-branded sponsorship bumpers will air at the start and end of the programme as well as before and after ad breaks.The deal was negotiated directly with Forever Unique by BSkyB sales house Sky Media for E! Entertainment  Television, which is part of Universal Networks International.

Owen Pouncy, head of marketing at Forever Unique, said: "There's great synergy between our brand and the ‘Keeping Up With The Kardashians’ series, with Forever Unique epitomising the style and glamour that the show's target audience finds so appealing."

‘Keeping Up With The Kardashians’ is E!’s highest rating programme, so the branding position is a very l
lucrative one.

Paul Curtis, commercial director, Universal Networks International, said: "E! is a great sponsorship proposition for brands wanting to reach a young, female audience.

"‘Keeping Up With The Kardashians’ is the channel’s flagship series, and the premiere of season seven will provide the perfect environment for Forever Unique to promote their brand."

Targeting a predominantly female audience, viewers can follow Kim's antics with the added allure of contemporary party shoes and dresses.