According to Maisie McCabe at Media Week:
Forever Unique-branded sponsorship bumpers will air at the start and end of the programme as well as before and after ad breaks.The deal was negotiated directly with Forever Unique by BSkyB sales house Sky Media for E! Entertainment Television, which is part of Universal Networks International.
‘Keeping Up With The Kardashians’ is E!’s highest rating programme, so the branding position is a very l
lucrative one.
Paul Curtis, commercial director, Universal Networks International, said: "E! is a great sponsorship proposition for brands wanting to reach a young, female audience.
"‘Keeping Up With The Kardashians’ is the channel’s flagship series, and the premiere of season seven will provide the perfect environment for Forever Unique to promote their brand."
Targeting a predominantly female audience, viewers can follow Kim's antics with the added allure of contemporary party shoes and dresses.
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