Wispa chocolate's new advertsising campaing is now well under way following a £3.5m deal with Fallon.



With a strong TV, billboard, cinema and social media drive, Kraft Foods are hoping to draw a market of Wispa-lovers in the 18-35 range.

After a light-hearted ad titled "Five Friends, One Mountain and a Very Big Inflatable", Wispa is advertised as a leisure treat under the tagline "Time Well (Mis)-Spent", before an Alpaca promotes the Wispa Facebook page. The ad already has 1.8 million "Likes".



Toby Smart, brand nanager for Wispa at Kraft Foods, said: “Wispa has continued to be a popular choice with consumers since it made its permanent comeback. With the continued rise of the big night in occasion, we are also confident that Bitsa Wispa is also going to become firm favourite. With the cheeky strapline, ‘Time well mis-spent’ we are encouraging consumers to take time out of their daily pressures and have a little fun.”

Santiago Lucero, executive creative director at Fallon, added: “Wispa has a special place in the hearts of the British consumer, and this campaign will help bring a new dimension to their enjoyment of it. We hope the audience loves watching this ad as much as we loved making it.”

Cadbury Wispa was brought back to the UK market permanently in 2008 after a popular social media campaign.

Read the full article on The Drum.