Social media is widely used when people are shopping online, research published by Revoo has shown.


According the research, available in full via The Drum, over half of all consumers find social media comments helpful before making an online purchase.

  • User reviews (48%) and friend recommendations (52%) are most influential to consumers
  • Even more so than sales assistants (22%) and advertisers (24%)
  • 88% always consulted reviews before proceeding to checkout with 60%
  • Customers MORE likely to purchase from a site that carries reviews/recommendations
  • Mobile shopping and researching has increased from 38% to 46% within the past year
 Richard Anson, Founder of Reevoo commented: “Our research reveals an increasing sophistication in consumers’ use of multi-channel and social shopping tools. As well as the tools and technologies becoming more innovative, people’s browsing and buying behaviour is also changing. Whereas when social commerce was in its infancy people were happy to take reviews at face value, now consumers are becoming more discerning about who they’ll trust and which information sources they find most valuable for them.”