Marketing News: Costa, Koppaberg and Kronenbourg

• Costa Coffee has appointed G2 Joshua to handle its global marketing, with India, the Middle East and Mainland Europe to be targeted first.

“We will focus on delivering campaigns in a seamless and connected way. To work with a brand as omnipresent as Costa Coffee is going to be an exciting challenge and we are elated to have been chosen to handle the substantial task.” - Tim Hipperson, CEO at G2 Joshua

•  Ogilvy & Mather appointed as Kronenbourg 1664 creative agency by Heineken group

  "We are thrilled. Kronenbourg is a great tasting beer with huge potential as a brand. It is also a wonderful creative opportunity for us in the UK and we can't wait to get the work out." - Hugh Baillie, CEO, Ogilvy & Mather

• The cider brand Kopparberg has announced that it has commissioned Logistik Group to produce a range of bespoke furniture, entailing the creation of a series of unique ‘Kopparberg spaces’ within key bars across the country, allowing drinkers to quench their thirst in an overtly Kopparberg ‘zone’.

  “Working on this project to deliver premium, high value branded items has been fantastic. The bespoke furniture has been designed and handmade for Kopparberg and I am looking forward to the bars across the UK having something different in their venues. Kopparberg inspires creativity through its innovative and free-thinking attitude and feel the bespoke furniture reflects this perfectly." - Meriam Alnaman, Kopparberg trade marketing manager