Beverages are the hitting the industry headlines this lunchtime with announcements from three major brands, courtesy of www.thedrum.co.uk
Monday, May 14, 2012
Showing posts with label recruitment agency Manchester recruitment agency London seo jobs ppc jobs sem jobs ppc recruitment seo recruitment digital recruitment digital marketing digital marketing jobs. Show all posts
Showing posts with label recruitment agency Manchester recruitment agency London seo jobs ppc jobs sem jobs ppc recruitment seo recruitment digital recruitment digital marketing digital marketing jobs. Show all posts
Monday, May 14, 2012
Today's Marketing News: Marks & Spencer Launches "Simply" Food Brand
Marks & Spencer has launched its own "basics" range in an effort to retain a large demographic of its consumers.
With Britain's economic gloom seemingly-unabating, supermarkets and other retailers have consistently adjusted to provide a wider variety of household necessesities, bringing M&S's move in line with Tesco's Value range, Sainsbury’s Basics and Waitrose Essentials. Morrisons is already revamping (as we reported here) and Asda's Chosen by You range is proving a savvy marketing move.
With consumer trends prompting such copycat moves, Marks & Spencer are 'simply' consolidating their customer base and perhaps even tempting new consumers - some perhaps previously put-off by the retailers' more middle-class approach.
"Simply M&S" will bring together more than 800 new and existing M&S food products, including eggs, milk and fresh meat, under the Simply M&S brand, all in newly designed packaging...hundreds of prices have also been reduced and M&S prices will also be checked each week by BrandView to ensure that its prices are competitive with rival supermarkets.
John Dixon, executive director of food at M&S, says: “M&S customers come to us for great quality food they can trust - whether shopping for special occasions or for every day eating. We will continue to focus on delivering this through innovation and newness and also offering great value.
“Simply M&S helps us to achieve just this - and increases choice for our customers across everyday food products. It complements our existing ranges and highlights the superb quality and value of M&S Food under one clear brand.”
Wednesday, May 09, 2012
'Double-Dip' Recession Bites Recruiters...
Marketing aficionados THE DRUM has reported two separate closures
of Northern recruitment firms within the last month as Britain's
"double-dip" recession continues to hurt the industry.
Heart and Soul of Chester and An Agency Called England in Leeds are both in the icy grip of liquidators - with Heart and Soul already in trouble, their Yorkshire counterparts could yet meet the same fate within days.
Heart and Soul of Chester and An Agency Called England in Leeds are both in the icy grip of liquidators - with Heart and Soul already in trouble, their Yorkshire counterparts could yet meet the same fate within days.
The potential liquidation of the An Agency Called England follows a
turbulent few years for the agency, with the agency restructuring amidst legal tussles and the closure of
its offices in Birmingham and Kent last year.
It comes as little surprise that recruiters are struggling as businesses
become more and more cautious about hiring new employees. With tighter budgets
for wages and a larger demographic of people available, businesses need their
recruiters to work harder than ever when selecting new candidates.
Data from the Office for National Statistics showed that job vacancies were down 3.9 per cent on an annual basis in the three months through to March, a slightly slower decline than the 4.1 per cent fall in the three months before February.
A recent report by the Recruitment and Employment Confederation (REC) containing information from 400 employment consultancies showed that permanent staff placements in April did increase, but the rate of growth was the slowest since January. The investigation also highlighted that salaries for permanent jobs are generally frozen – with 83 per cent unchanged since the previous month.
Chief executive of REC, Kevin Green, said: “This month’s figures show growth in permanent jobs but at the slowest level since January.”
However, it’s not all bad news.
“Employer and consumer confidence are increasing and we anticipate more private sector jobs being created in the second half of the year.”
Job board Reed.co.uk’s figures for the month of April show a fall in job opportunities during compared to March, though demand remains seven per cent up on the same month in 2011.
“Overall
demand for staff slipped back in April, with a six percent fall across the UK
compared to March 2012. Engineering, Transport
& Logistics and IT are the leading annual growth sectors for employer
demand, but sectors Banking, Health and Medicine and Media, Digital &
Creative report the biggest annual falls.”
Messrs.’ Cameron and Osborne remain committed to Britain’s austerity measures in the face of the growing Eurozone crisis, though many grumbling voices of dissent are gaining support – particularly in the wake of Francois Hollande’s victory for spending in the recent French presidency elections. It seems British firms have more tricky waters to navigate yet.
Messrs.’ Cameron and Osborne remain committed to Britain’s austerity measures in the face of the growing Eurozone crisis, though many grumbling voices of dissent are gaining support – particularly in the wake of Francois Hollande’s victory for spending in the recent French presidency elections. It seems British firms have more tricky waters to navigate yet.
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