Supermarket retailer ASDA is aiming to double its mobile grocery orders with the launch of new apps.
With online shopping firmly entrenched in the public mindset, ASDA are looking to push their brand across all platforms, including smartphones and tablets.
Per Marketing Week:
"Asda is planning to launch an iPad app later this year, following the launch of iPhone and Android apps and will roll out QR codes on products in store so that customers can get additional product information and read online customer reviews while shopping in-store."
With the online shopping advent of "favourites", as well as the growing importance of social media, the natural step for business is to harness the huge influence of smartphones and tablets - making shopping easier than ever.
Judith McKenna, Asda’s chief operating officer, says: “Gone are the days when we could label a customer as either a traditional or a dotcom shopper. Customers don’t think in terms of channels or devices, they want to shop with ease, compare prices at the touch of a button, and pick up a product or have it delivered with the minimum of fuss. As a result, the world of retailing is being transformed at a remarkable rate and opening up exciting opportunities for retailers like ourselves.
“In addition social media is changing the way that we interact with our customers. Our Facebook fans are the most engaged in retail globally, which means the conversations we are having are equivalent to word of mouth wildfire. This is beginning to make a real difference to our business, in terms of what we sell and how we sell it.”
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