Per that font of marketing nirvana The Drum:

Häagen-Dazs is set to roll out an ad campaign to promote the launch of its new ice cream range, Häagen-Dazs Secret Sensations.




The £1m ad campaign for the Chocolat Fondant and Crème Brûlée flavours follows an exclusive campaign launch at The Box in London last week, organised by Beige London.
Kate Sykes, brand manager at Häagen-Dazs, said: "Our initial activity to drive trial of Secret Sensations has already produced some excellent results and we can’t wait to see the reaction of consumers on a larger scale. Our exclusive launch event helped communicate the luxurious nature of the product, and our ATL support will enable us to drive nationwide awareness."
Patricia Stevens, business executive at UM London, said: "The TV and VOD campaign will showcase the luxurious new Secret Sensations product and target Häagen-Dazs’ core audience of women 16-34."

 You can read the full article here.