Manchester City have made their first signing of the summer, according this article at The Drum:


'Manchester City has become the first Premier League club to partner with the location-based social network Foursquare. Fans of the newly-crowned English champions can now 'check-in' at the Etihad Stadium, City Square, City Stores and other official venues. In return they will be treated to special offers on merchandise, food and drink.'
Richard Ayres, head of Manchester City's digital team, said: "Innovating with digital media has been a huge focus for us over the last year. We're constantly striving to build more meaningful and rewarding relationships with fans, wherever they are in the world, and this deal is a fantastic addition to the City services. Foursquare's a great company to work with and we're delighted to be the first in football to offer our fans this service."

City have created a new logo for the site (above), which encourages users to share their location - on an everyday basis, or at special events. The optimisation of social media is becoming commonplace for City; with a lively official Twitter account and several high-profile players using the service to engage with supporters. Under their current marketing revolution, moves like this one are intended to push the Sky Blues into a global brand.