Here's a brief rundown on the major marketing stories making the headlines today:
- Tata Consultancy Services (TCS), the global IT and business services firm, has launched a pitch process for its public affairs account
"TCS is India's top software services exporter and reported a 22.6% rise in consolidated net profit for the quarter, becoming the first Indian IT company to cross the $10bn (£6.2bn) revenue mark. Previously, TCS has used Saffron Chase to deliver PR and public affairs for its UK public sector division." - Courtesy of PRWeek Daily News and Brand Republic
"3 Monkeys and Pegasus PR are lined up to rebrand more than 10,000 of its goods over the next two years.
Eileen McGuinness, head of consumer media at Morrisons, said: 'We are remodelling how we do business, as well as how we improve comms. In terms of our products, the focus will be on taste and affordability, with every campaign having these two factors at heart.'
3 Monkeys has been called in to promote the MKitchen ready-meal range, following a pitch process. The team is being led by Anna Speight, who heads the agency's consumer and brand practice. 3 Monkeys had previously worked on Morrisons' MSavers range." - Courtesy of PRWeek Daily News and Brand Republic
- Adidas has appointed TBWA\Worldwide to handle its global ad campaign for the 2014 Fifa World Cup
Having just helped launch Pepsi Co's latest global campaign (along with a raft of other agencies) the Omnicom group will add an Adidas portfolio to its family of brands, including work for global brands McDonalds, Apple, Visa and many more.With the new campaign two years in production, Adidas brand will be further bolstered by this year's London Olympic Games before the FIFA World Cup in Brazil in 2014. TBWA recently used rapper Nicki Minaj to sperahead its campaign, and with use of celebrity ever-present in Adidas advertisements, who would bet against David Beckham making an appearance? - Courtesy of PRWeek Daily News and Brand Republic
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