Tangerine PR have been enlisted by paint brand Dulux for a "colorful" new campaign, per The Drum.
The campaign is an awareness-raising community-based iniative, encouraging charities and local communities to transform areas and buildings with Dulux vibrant colours.
The Let’s Colour Project will be donating over 60,000 litres of paint to neighbourhood spaces across the UK, which will be supplied by the 193 Dulux Decorator Centres positioned throughout the nation.
Marie Carter, account director at Tangerine PR, said: “Let’s Colour is going to make a real difference to communities across the UK, at a time when pride in our nation has never been more prevalent. This is also the first time we’ve worked with the retail side of Dulux, following five years working with Dulux Decorator Centres and Dulux Trade.”
Thursday, May 17, 2012
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