Amongst the afternoon tea and Pimms, with the Union Jack bunting adorning the picnic tables, there will be another thoroughly British guest to help Brits celebrate the Queen's Diamond Jubilee - Carling.


"Molson Coors is to provide 300,000 bottles of Carling to street parties celebrating the Queens Diamond Jubilee this summer as part of a wider multi-million pound branding campaign" according to Her Majesty's subjects over at Marketing Week.

"The experiential push is being organised in conjunction with the Big Jubilee Lunch, an initiative which calls on neighbourhoods to come together to cerebrate the anniversary of Queen Elizabeth’s 60th year on the throne next month (5th June). The patriotic push is the latest phase of Carling’s ‘re-ignite’ marketing strategy, which describes the beer as Refreshingly and Brilliantly British’."

Last June, Molson Coors kicked off a £7.3m relaunch of its flagship brand in a bid to claw back market share from rivals Stella Artois and Foster’s.

Jeremy Gibson, Carling brand director, says: “The Jubilee promises to be a great celebration for Britain and, as the nation’s number one lager, Carling is proud to be a part of The Big Jubilee Lunch.”

Interested in free beer for your Jubilee Big Lunch? Then click here http://www.carling.com/biglunch/