Nike has launched its latest campaign aimed at targeting the next generation of footballers as part of a global talent hunt, with the high-profile TV spot featuring a raft of stars including Cristiano Ronaldo, Franck Ribery, Andres Iniesta, Neymar and Javier Hernandez - and those are just a few!




As Nike hint "Find the Tunnels" at the end of the ad, The Drum has confirmed the ways fans can interact.
‘My Time is Now’ will see Nike launch 'The Chance' a quest for football talent and athletes to compete on the world stage in conjunction with a TV campaign...(plus) an interactive film which includes an interactive workout with Cristiano Ronaldo, embedded retail store, football IQ test and a Sega game collaboration."





Ed Elworthy, Nike Brand Communications Director said: “We really wanted to showcase the hunger and impatience of young players breaking into the game. It’s an inspiration that is shared not only by our audience, but, by the Nike brand itself.”

Stuart Harkness, Creative Director at W+K London, added: “Nike has always stood for innovation. So it’s a football spot about the next wave of players trying to break through, but it also rewards those hungry enough to find what it takes to make it, online, via hidden content in the film itself.”