Innocent, the food and drinks company behind Innocent Smoothies, have been named as the best brand on social media according to the 2012 Social Brands 100 list compiled by social agency Headstream.


Headstream annually ranks 300 nominated brands judged on their success and utility when communiacting on social media platforms. 

Innocent were hihglighted for their quirky and whimsical sense of humour, coupled with their unusual style of packaging and marketing made for a refreshing and light-hearted social media campaign.

Joe McEwan, communities manager, at Innocent, said: “We’ve always wanted to build actual relationships with our drinkers. It started with talking to people on our packaging, inviting them to call the bananaphone, meeting them at events we put on, and so on. It naturally extended into digital and then social media as those channels evolved.”

The list is highly competitive with 2011's number one, Dell, falling all the way to 56th. Charities did well in 2012, and coffee giant Starbucks ran the smoothie, fruit and veg-aficionados close.

1. Innocent

2. Starbucks

3. Giffgaff

4. Cancer Research UK

5. British Red Cross

6. ARKive

7. Cadbury/ASOS

9. The Ellen DeGeneres Show/The Met Office