A couple of industry stories from Media Week and Campaign Live:



"Hotel chain Premier Inn have appointed Manning Gottlieb OMD to its £7 million media planning and buying account. Premier Inn asked the incumbent, ZenithOptimedia, to supply pricing information before deciding to move the account. MG OMD will attempt to build the hotel chain, which has 620 hotels across the UK, into a well-loved brand."

Zenith didn't seem to mind however, as they moved from Lenny Henry to David Beckham without missing a beat, winning Armani's £3m UK account.

According to Campaign Live, Zenith will now manage all Armani sub-brands across fashion, accessories, fragrances and watches. These include Emporio Armani, Giorgio Armani, Armani Jeans, Armani Junior and the youth fashion label Armani Exchange.
Armani has previously run "celebrity-focused activity to support its Emporio Armani underwear, including ads featuring David and Victoria Beckham, as well as Cristiano Ronaldo, Rafael Nadal and Megan Fox. Most recently, Rihanna became the global face for the brand's spring 2012 range of underwear and jeans."