World's Top 10 Most Valuable Brands

Here are the top ten MVBs (most valuable brands) in the world, according to Millward Brown’s annual BrandZ report:

Brand	Brand value 2012 ($m)	Brand value 2011 ($m)	% Brand value chnage 2012 vs 2011
1. Apple	182,951	153,285	19%
2. IBM	115,985	100,849	15%
3. Google	107,857	111,498	-3%
4. McDonald’s	95,188	81,016	17%
5. Microsoft	76,651	78,243	-2%
6. Coca-Cola*	74,286	73,752	1%
7.Marlboro	73,612	67,522	9%
8. AT&T	68,870	69,916	-1%
9. Verizon	49,151	42,828	15%
10. China Mobile	47,041	57,326	-18%