Our friends at Brand Republic broke new ground this afternoon with an fully interactive in-depth interview with Twitter's UK Director Bruce Daisley. This question-and-answer session was live on Twitter from 12.30 BST under the hastag #brchat.





So with one of the top marketing publishers on hand, @brucedaisley gave us the extent of his knowledge and opinions on what the big brands are planning in this exciting new method of advertising - on Twitter.

So without further ado, the transcript highlights are below (in full Twitter format for authenticity!)


Brand Republic: @brucedaisley So brands have been on Twitter since the start - why should they be buying ad products? #brchat
Bruce Daisley: @BrandRepublic It's a great way to extend & amplify organic activity. It allows you to reach an audience beyond your followers. #brchat


@brucedaisley Does concept of promoted tweets in individual timelines not undermine essence of Twitter? #brchat
@BrandRepublic We are very careful to ensure that we find the right for the right user. One that adds value. High engagement rates so far show we're on the right track. #brchat

@brucedaisley Are there any sectors yet to embrace advertising on Twitter? #brchat

 @BrandRepublic Interestingly most sectors have got involved, but within each companies are moving at very different speeds. #brchat
 

@brucedaisley What are your plans for mobile ads? #brchat

@BrandRepublic So today we've announced 80% of UK users also use Twitter on their phones. Our ad products are the same on mobile. We also allow advertisers to buy our cost-per-engagement ads targeted at different mobile platforms. #brchat

@brucedaisley Do you think there are particular challenges for Twitter when it comes to mobile advertising compared to desktop? #brchat 

@BrandRepublic No. We created ad formats that are part of the conversation - not next to it - so they work equally well on mobile. Cadbury's mentioned to us that our mobile ads allowed them to reach consumers on the go. Ads at the point of purchase #brchat

 @brucedaisley which brands have you seen using the ad platform in interesting ways? #brchat
 
@BrandRepublic Gosh. A long list. M&S, Adidas, O2, Cadbury, Vodafone, BHF, Absolute Radio, Walkers. Lots of experimentation going on #brchat


@brucedaisley Is it poss/necessary to work with Locog to ensure non-sponsors cannot ambush Olympic feed/hastags? #brchat


@BrandRepublic We've got a clear trade mark policy on our site: https://support.twitter.com/articles/18367-trademark-policy #brchat


@brucedaisley how do you see Twitter evolving in next two years? #brchat

@BrandRepublic One main area of focus is helping users discover the right content - the Discover tab is a first step here. #brchat
 

@brucedaisley How do you convince marketers to spend with Twitter instead of Facebook? #brchat
 
 @BrandRepublic It really isn't an either or. They are very different platforms used differently by users and brands. Advertisers understand diff platforms achieve diff things. Twitter gives brands a voice & a way to connect directly #brchat

@brucedaisley any chance Twitter will produce tools that will allow advertisers to predict impression rates?#brchat

@BrandRepublic We provide advertisers a suite of analytics. We're always interested to hear what else they need next. #brchat


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