In a range of interviews with The Drum magazine, senior executives across multiple digital agencies are coming to terms with Google's decision to encrypt natural search queries last March; affecting the levels of keyword analysis available to marketers in an effort to protect user privacy.

In an interview with digital marketing magazine The Drum, the CEO of Chinese digital agency Charmclick and MD of Net Media Planet have claimed that Chinese search monolith Baidu are targeting UK and European brands to increase their presence in Western markets.

Marketing publication The Drum and partner One Minute Briefs are under serious scrutiny for February's distasteful and shocking "Chip Shop Awards" challenge, which invited submissions for an Oscar Pistorius advertising  campaign following the death of his girlfriend Reeva Steenkamp and subsequent dropping by Nike's marketing department.

The WPP subsidiary's acquisition of the administration-plagued media buying agency Brilliant Media last year has seen a swing in turnover to £113.5m in 2011, up from £98.1m in the previous year.

Cardiff City Football Club has gone under a monumental re-branding as Malaysian investors flex their marketing muscles.

Social media is widely used when people are shopping online, research published by Revoo has shown.

Businesses are still not quite grapsing the nettle when it comes to the acute contact social media provides with its customer base, The Drum and PCR are reporting.

Despite the threat of Conservative cuts amid the economic austerity measures, the public sector's National Health Service has plans to release its very own app for smartphones and tablet devices.