The WPP subsidiary's acquisition of the administration-plagued media buying agency Brilliant Media last year has seen a swing in turnover to £113.5m in 2011, up from £98.1m in the previous year.



Operating profits nudged slightly ahead to £1.9m although pre-tax profits dipped slightly from £2m to £1.93m. The Drum claimed that "the £1m stumped up for the stricken agency look like a real bargain" with MediaCom saving 82 jobs, it also assumed £2.1m of historic debt.

MediaCom's press release read:

"During the year, the company's turnover increased by £15m due to winning new business and the addition of the majority of Brilliant Media's clients from 1 December 2011.


"However, profit before tax has declined slightly in 2011. This is due to a bad debt being recognised for Homeform which went into administration in June 2011. The company is expected to grow in 2012 with a larger client portfolio and additional focus on digital and internet services. The company will continue to focus on strengthening the regional and digital presence. In 2012, there should be further turnover and profit growth."