British Airways have been forced to apologise following some suspect Twitter activity in which one user was racially abused.
The social micro-blogging website is now seen as a primary form of modern customer service, with consumers and companies regularly exchanging dialogue over commercial experience.
In a display of frustration, a user named Jae Jang Ladd, tweeted: "@British_Airways F*** you. F***** cancelling my flight!
#bunchofc****".
In response, another independent Twitter user named Asian Ronaldo replied to Ladd’s message with: "go back to your f******
country you g***".
This message was then inexplicably re-tweeted by British Airways.The airline's account has 211,609 followers, and despite a hasty deletion, 160 users instantly shared the misstep.
BA spokeswoman Helena Flynn said the team were investigating how such a PR gaffe could have occurred. A hack has not yet been ruled out; though it is more likely this is simply an embarrassing error from the BA marketing office.
Flynn said: "We don't know yet how this has evolved. We'd just like to apologise to all of the poor people who have been involved in this and apologise for any offence caused."
There is currently no complaint issued to the police.
Monday, November 19, 2012
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