Media planing and buying group ZenithOptimedia has made a double swoop with a £10m win of RBS digital media account alongside the £3 million offline account for the online recruitment company Totaljobs.


ZenithOptimedia takes over all of RBS digital media, including SEO, PPC and affiliates. RBS moved on from the incumbent group LBi as ZenithOptimedia also run the wider offline planning and buying account after a £50m win in 2011.

The Totaljobs business unseats the previous holder of six years in UM London. The £3m offline business will
 encompasses several of the Totaljobs group brands, including Totaljobs.com, Careerstructure.com, Caterer.com, Retailchoice.com, Salestarget.co.uk and CWJobs.co.uk.