As reported by the Financial Times, sporting goods retailer JJB is generating interest from several potential parties for takeover after they were put up for sale last week.

The struggling brand, founded in 1971, has surprised few after being put up for sale last week, after a difficult 2011 has continued throughout 2012. They currently employ 4,000 staff.


From the FT:

"In August, Dicks Sporting Goods, the newest shareholder in JJB Sports, had to write off the value of its investment in the company – just five months after it had put in £20m (and) shares in JJB plunged 25 per cent in one day in July. Over the preceding couple of years, JJB had launched three fund-raisings and staved off administration twice, as it struggled to compete with Sports Direct and the more fashion-oriented JD."

With shares in JJB currently hovering at 0.37p, the company has a reported market value of just £1.6m compared to £500m just two years earlier. 

A spokesperson for JJB Sports yesterday told Just-Style: "We are not commenting on the overall process, but a good number of parties have shown interest."