Bwin has furthered their stakes in the world of global football as they announced a three-year deal with Manchester United.
According to Marketing Magazine:
The betting company is hoping the tie-up with Manchester United will help increase its profile in the UK and launch social gaming products in countries that do not allow real-money sports betting. The deal will see Bwin placed at the centre of promotional activities by Manchester United, the integration of Bwin into the club’s website and the creation of co-branded social gaming products.
Bwin will also gain access to Manchester United players for marketing campaigns and the inclusion of Bwin-branded match-day hoardings and betting kiosks at the club’s Old Trafford stadium.
Norbert Teufelberger, co-chief executive of Bwin parent company bwin.party, said: "Football is fundamental to our long-term success, making up approximately half of our total sports betting revenue of €261m in 2011. As well as supporting our real-money gaming business, the agreement complements our recent move into social gaming."
Despite Gamesys' groundbreaking move into social media gaming, rivals Paddy Power were this week named as the top social brand by a QuBit data study.
The research compiled data from competitors Betfair, 888, William Hill, Ladbrokes, Bet365, Skybet, Betfred, Stan James and Coral, and highlighted performance, reach and influence across several social media outlets, including Facebook, Twitter, LinkedIn, Google+ and Pinterest.
You can read the full report and analysis here with Econsultancy.
With no mention of Gamesys in the QuBit social outreach report and a major piece of global marketing from Bwin, the makers of Bingo Friendzy have some serious competition as the gambling market heats up.
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