The parent of the two well-known Telecom companies is set to launch their new 4G service under one unified brand, dropping Orange and T-Mobile to be incorporated as Everything Everywhere.


According to Sky, who broke the story:

"Telecoms regulator Ofcom approved an application by mobile operator Everything Everywhere (EE) to use its existing spectrum to deliver 4G.
A well-placed source at EE told Sky News the launch of the next generation of mobile broadband would be part of a rebrand in October, which will see the company renamed to incorporate its 4G capabilities.
All new customers will join EE after the rebrand, the source said - not Orange or T-Mobile. The source added that from around March 2013 the Orange and T-Mobile brands will be dropped and all existing customers will be migrated to EE."

In response to the leak, an EE spokesperson said: "It's well known that we ran a brand review last year. The outcome of that brand review is confidential. However what we can say is that we remain committed to our hugely successful brands Orange and T-Mobile and continue to invest in them for the foreseeable future. Any suggestion otherwise is entirely speculative."

Ofcom gave EE clearance to launch 4G saying that the new service will "deliver significant benefits to consumers".