According to Marketing Week:
The London Organising Committee of the Olympic Games (LOCOG) had instructed JCDecaux to take the billboard ads down from London train stations, prompting the bookmaker to mount a legal challenge.
A spokesperson from Paddy Power said: "This is a victory for common sense and for each and every one of our customers and fans who supported us along the way.Paddy Power’s legal firm Charles Russell was set to enter the High Court in London to seek a court order against LOCOG when LOCOG's law firm Freshfields informed Paddy Power it would no longer push for the ads to be taken down.
"The athletes of London, France will be breathing a collective sigh of relief this afternoon. May the Games begin!"
LOCOG are the infamous protector of Olympic sponsors, fiercely denying the opportunity for non-sponsor brands to use any ambush marketing strategies that might disrupt the meticulously-advertised experience.
A spokesman for LOCOG had not responded to a request for comment on the change in its position by the time of publication.
This morning a London 2012 spokesperson said: "We can take a joke, but as you would expect we had to draw the line at the provocative references to LOCOG."
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