Outsource Digital: olympic games

Showing posts with label olympic games. Show all posts

Wednesday, August 15, 2012

UK unemployment falls to 2.56 million

According the Office of National Statistics, the number of unemployed dropped by 46,000 people to a total of 2.56 million in the three months to June - its lowest since July 2011.

Monday, July 30, 2012

New York Times speculate Apple ready to invest in Twitter

The New York Times has suggested that Twitter is on the verge of accepting a major financial investment from Apple. The tech giant is yet to truly foray into social media -unlike its main competitor, Google, which has its very own network in Google+ with over 100 million users.

Thursday, July 26, 2012

LOCOG "can take a joke" over Paddy Power Ads, legal dispute dropped

Despite proposed legal proceedings by the cheeky bookmaker; Olympics "brand police" have shown a softer side, with both parties reaching a peaceful solution.

Wednesday, July 25, 2012

Paddy Power take on LOCOG over London Olympic adverts

Mischievous bookmaker Paddy Power is taking LOCOG on in the courts after the so-called Olympic "brand police" forced them to remove a billboard which supposedly infringed Olympic branding and advertising guidelines.

Wednesday, July 25, 2012

UK GDP Falls, Now Longest Recession Since WW2

Britain is now officially in the longest "double-dip" recession for over half a century as the Gross Domestic Product shrank by 0.7% between April and June, the Office of National Statistics has revealed.

Friday, July 20, 2012

Book a Holiday on your Smartphone or stay for the Olympic Monsoon?

With searching and purchasing airline tickets, hotels and package holidays online now firmly entrenched in the mind-set of the modern consumer, marketers are constantly adjusting their advertising strategies to stay competitive and capture more of the market share.

Thursday, July 19, 2012

UK Unemployment Falls Again, Olympic Effect?

Unemployment has fallen for a fourth successive month to its lowest level since last summer, to 2.58m people, leading Recruiter.co.uk to cite the London Olympics as a tenuous contributing factor.

Tuesday, July 17, 2012

Nike Ready for Olympics Twitter Ambush

Nike are read to compete in the Olympics marketing events with some "ambush" tactics on Twitter - something the London Organising Committee of the Olympic and Paralympic Games (LOCOG) will struggle to police.

Thursday, July 12, 2012

Ad Spend, Client Confidence Down

Advertising spend has dropped marginally in conjunction with a dip in client confidence, the IPA Bellwether Report has found.

Thursday, June 28, 2012

Olympic Opportunity Missed for Brand Beckham

England's former captain and world superstar has been left dejected and disappointed after Great Britain neglected to choose him for their football events.

Wednesday, June 13, 2012

Aviva and UK Athletics Ending Sponsorship Deal

UK Athletics is reportedly ending its exclusive partnership with insurer Aviva, in what was a lucrative four-year deal worth an estimated £8m per year.

Thursday, May 31, 2012

McDonald's and Coca-Cola reaping Olympic rewards

Research has shown that consumers are well-aware of giants McDonald's and Coca-Cola as chief sponsors of the London 2012 Olympics.

Tuesday, May 29, 2012

New Burberry Campaign is Online Innovation

Fashion label Burberry has pushed its innovative campaign to new platforms ahead of its latest marketing drive, including releasing unique content on Facebook, Twitter, Google+, Instagram and Pinterest.