Twitter claims to have 140 million monthly active users, and whilst Apple's intentions regarding social media are as yet unclear, Twitter is a vastly emerging platform that has been around since 2006, and is now really beginning to command a mainstream adoption.“Apple doesn’t have to own a social network,” Timothy D. Cook, Apple’s chief executive, said at a recent technology conference. “But does Apple need to be social? Yes.”
Despite the announcement that Facebook would be fully integrated into the next generation of iPhone and iPad, Twitter's unique version of real-time micro-blogging impacts all around the world within seconds.
According to CNET:
"On Friday, Twitter saw more tweets in a single day than it saw during the whole duration of the Beijing 2008 Olympics, according to a blog post by the microblogging service.
"In 2008, the average number of tweets stood at around 300,000 per day. That number has grown dramatically ever since, and on Friday 9.66 million mentions of the opening ceremony made on Twitter between 8.00 p.m. U.K. time through tothe end of the delayed U.S. broadcast, which started more than three hours later."
Here is an excerpt from the New York Times, who have run the story:
"An Apple investment would give it [Twitter] the glow of a close relationship with a technology icon, and would instantly bolster its valuation, which, like that of other start-ups, has languished in the wake of Facebook’s lacklustre market debut.
"In fact, word of the talks comes at a time when some are asking whether expectations for the potential of social media companies have gotten out of hand, and shares of Facebook, Zynga and other companies have wilted.
"Regardless, Twitter is widely expected to pursue a public offering within the next couple of years, whether or not it agrees to deals with investors like Apple." the New York Times
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