Digital Agency Manchester MEC has been awarded the entire media planning and buying account of used car purchaser Webuyanycar.com in a reported £5m contract.

According to The Drum:

The contract, thought to be worth around £5 million, sees MEC Manchester take over Webuyanycar.com’s TV advertising. The agency already handles the digital display and radio advertising for the business.

The previous agency holding the account, All Response Media, declined to enter the pitch.