We caught up with Harriet Sanders, one of our account managers, in order to find out a little more about the role of being a recruiter....
Thursday, December 12, 2013
Thursday, December 12, 2013
eMarketer: YouTube to break $5bn gross revenue in 2013
The Google-owned video content site YouTube is primed for a 50% surge in advertising revenue by the end of 2013, according to eMarketer. Acquired by...
Tuesday, December 10, 2013
iCrossing win Debenhams SEO account
Brighton digital agency iCrossing has announced the win of British retailer Debenhams' natural search and SEO business to help push online sale...
Wednesday, December 04, 2013
Whatsapp outstrips Facebook to become top mobile messaging service
A report from On Device, the mobile market researchers, has revealed that 44% of survey respondents prefer subscription service Whatsapp to Facebook's...
Wednesday, November 27, 2013
GroupM predict record UK ad spend of £14billion as paid search doubles
GroupM, the media buying arm of WPP, has forecast the highest UK advertising spend since the economic crash and subsequent financial crisis of 2008...
Friday, November 22, 2013
Publicis close in on £35m Walker Media acquisition
UK advertising agency Walker Media is subject to a £35 million bid for a 75% stake from French giant Publicis after the Parisian media group admitted...
Monday, November 18, 2013
Publicis and Google in $100m advertising deal
Publicis digital agencies Razorfish and DigitasLBi have agreed a deal that sees unprecedented access to create and implement creative campaigns across...
Thursday, November 14, 2013
WPP revenues soar past rivals in Q3
WPP still remain top of the media pile after their organic growth outstripped all competitors for Q3 201...
Tuesday, November 05, 2013
British Lion put eggs in Total Media basket
Chrysalis extend congratulations to our friends at Total Media following their account win of the British Egg Information Service, whose famous red British...
Monday, October 21, 2013
Facebook and Google announce DoubleClick ad partnership
Facebook has announced a unique partnership with Google to allow its popular ad-buying platform DoubleClick act as third-party software on the previously...
Friday, October 11, 2013
Havas chief backs European growth, questions Publicis-Omnicom
In an interview with British broadsheet the Daily Telegraph, Havas chief executive David Jones has spoken candidly on Europe's economic recovery and...
Tuesday, October 08, 2013
Facebook paid no corporation tax in the UK last year
Alongside fellow U.S conglomerates Amazon and Google, the world's leading social networking site Facebook has now been revealed to have have paid zero...
Monday, October 07, 2013
UK digital ad spend reaches £3bn as Brits spend '1 in 12 waking minutes' online
The Internet Advertising Bureau has today claimed that Britons spend one in twelve waking minutes - 43 hours per month - online, and digital marketers...
Wednesday, October 02, 2013
Agencies slowly adjusting after Google SEO encryptions
In a range of interviews with The Drum magazine, senior executives across multiple digital agencies are coming to terms with Google's decision to encrypt...
Tuesday, October 01, 2013
Google unveil Hummingbird algorithm, make anti-trust progress in Europe
To celebrate its 15th birthday, tech giant Google has unveiled an update to its search algorithm that would affect 90% of queries. But before the SEO...
Monday, September 30, 2013
Europe "a brake on global growth" say ZenithOptimedia
Publicis' flagship media agency has published its latest global advertising expenditure forecast, suggesting that Europe is "acting as a brake on global...
Friday, September 20, 2013
Now Google rolling out updated services, flat logo
September has been the month of redesign for the U.S search giants - first Yahoo!, then Bing. And now, Google, the biggest of them all, has unveiled...
Thursday, September 19, 2013
Publicis continue purchases with £10m Poke
Publicis, the Parisian advertising giant, has secured the acquisition of London digital agency Poke for £10...
Wednesday, September 18, 2013
Google plot new tracking software 'AdID' to replace cookies
An anonymous source purporting to work for Google has suggested that third party cookies - collected for targeted advertising - will be replaced with...
Tuesday, September 17, 2013
Bing unveils revamped logo and services
Following the fine example of Yahoo! over the last month, Microsoft search engine Bing has overhauled their design and added two new features to improve...
Monday, September 16, 2013
PPC training course by Yandex and WebCertain yields 100% pass rate
Thanks to a world-first training camp in Barcelona, a partnership between search marketing agency WebCertain and Russian search giant Yandex has created...
Thursday, September 12, 2013
Matt Cutts allays latest Google Panda fears
Now Google's Panda update is part of the algorithm and everyday indexing strategy, web administrators are concerned their site might be about to get...
Wednesday, September 11, 2013
MediaCom retains UniCredit business
GroupM's MediaCom has defeated ZenithOptimedia to retain the global media account for banking and financial services company UniCredi...
Wednesday, September 11, 2013
UK unemployment drops to 7.7%
A report from the Office of National Statistics has shown that unemployment in the UK has dropped to 7.7%, down 0.4% from the same period in 201...
Monday, September 09, 2013
Labour leader Ed Miliband to end zero-hours contracts
Leader of the Opposition Ed Miliband has pledged the abolition of zero-hour contracts for temporary workers ahead of tomorrow's Trade Union Congress...
Thursday, September 05, 2013
GlaxoSmithKline divides $1bn media business between rivals WPP and Omnicom
Pharmaceutical conglomerate GSK has split their billion-dollar media planning and buying accounts between fierce rivals WPP and Omnicom, ousting agencies...
Wednesday, September 04, 2013
Google announce brand tie-in with Nestlé, Android 4.4 revealed as "KitKat"
In what might be the most delicious marketing and branding strategy since Manchester United's official tomato juice sponsor, American tech giant Google...
Tuesday, September 03, 2013
Microsoft completes £4.6bn purchase of Nokia mobile
Steve Ballmer hasn't quite ridden off into the sunset yet. The Microsoft CEO has agreed a $7bn acquisition of Nokia's mobile division, transferring hardware...
Monday, September 02, 2013
Havas announce half-year profits up 8%, shares jump 6%
French media group Havas have announced a rise of 8% in pre-tax profits to £74.6 million (€88 million) in the first half of 201...
Thursday, August 29, 2013
WPP post £400m increase in profits
WPP, the advertising giant encompassing GroupM, has announced a 19% rise in pre-tax profits for the first half of 2013 - representing an increase of...
Wednesday, August 28, 2013
Facebook and Google continue to dominate digital advertising market
Combined revenues from American tech giants Google and Facebook will account for almost HALF of the £6 billion spent on digital advertising in the UK...
Tuesday, August 27, 2013
Havas secure Emirates $150m media account
Havas Media, part of the sixth-largest advertising group in the world, have announced the win of Emirates airline media planning and buying busines...
Thursday, August 22, 2013
Yahoo! breaks Google's two year stranglehold on web traffic
The battle of the search giants is at last heating up, with Yahoo! surpassing Google's traffic in the month of July for the first time since May 201...
Wednesday, August 21, 2013
Tech jobs on the rise across the UK
The number of tech jobs available in London has doubled since 2009, according to new independent figures from job board CWJo...
Tuesday, August 20, 2013
Facebook ad revenues up 28%, say Kenshoo
Kenshoo Social measurement tools have revealed Facebook adverts are more popular than ever before, with click-throughs up 16% and revenues up 28...
Monday, August 19, 2013
Maxus announce npower digital partnership
GroupM agency Maxus has officially announced their appointment to the digital media account of energy provider npower, ousting LBi by winning a six-way...
Friday, August 16, 2013
Zero Hour Contracts: What are they, and Should You Accept One?
Zero hour contracts have been causing a lot of anger recently. The government believes they have had a positive benefit on reducing the number of people...
Thursday, August 15, 2013
Google: Gmail users "cannot be surprised" by privacy policy
The 425 million users of Google's popular email service Gmail should have no "reasonable expectation" that their messages remain private, the Californian...
Wednesday, August 14, 2013
GroupM revise 2013 global spending over Eurozone concerns
GroupM, digital holding company and part of the WPP network, have official revised their predictions for their global advertising expenditure for the...
Tuesday, August 13, 2013
Digital media to account for 45% of WPP revenues within five years
Advertising giant WPP are targeting as much as 45% of total revenues being generated by digital media, CEO Sir Martin Sorrell has claimed via LinkedIn's...
Monday, August 12, 2013
Pirate Bay launches anti-censorship PirateBrowser
Controversial file-sharing site The Pirate Bay has released its own web browser which claims to avoid ISP blockers and provide links to sites restricted...
Thursday, August 08, 2013
"Impressive" July for job vacancies and placements, say REC
More positive news from the Recruitment and Employment Confederation as their July report revealed a surge in permanent placements alongside a growth...
Wednesday, August 07, 2013
Yahoo! continues revolution with new logo
Marissa Mayer's upheaval of ageing search giant Yahoo! continues - this time with a glossy new logo desig...
Tuesday, August 06, 2013
Google AdWords launch revamped Display Planner
Advertisers rejoice - Google's new Display Planner has arrived!...
Monday, August 05, 2013
MediaCom retains £86m Direct Line account
GroupM agency MediaCom has announced the retention of its second-largest UK account after winning a three-way pitch for media planning and buyin...
Thursday, August 01, 2013
Report reveals serious SEO gender pay gap
A report conducted by search conference BrightonSEO and digital marketing agency SiteVisibility has revealed several inequalities in SEO salaries suggesting...
Wednesday, July 31, 2013
IPG and Havas doubtful over Publicis-Omnicom super-merger
Whilst media outlets were clamouring for WPP's take on relinquishing the
title of world's largest media agency, the next band of media groups
were...
Tuesday, July 30, 2013
Sorrell: Publicis-Omnicom merger a "big opportunity" for WPP
Sir Martin Sorrell, chief executive of the former largest media group in the world, WPP, has voiced doubts over the Publicis-Omnicom merger that shocked...
Monday, July 29, 2013
Publicis and Omnicom announce £23bn "merger of equals"
In an unprecedented move, advertising and media giants Publicis Groupe of France and Omnicom of America have announced plans for a $35bn merger that...
Thursday, July 25, 2013
Facebook shares spike in the wake of increased mobile ad revenue
Social network Facebook has published its financial results for Q2 2013, with mobile advertising accounting for over 40% of total revenue...
Wednesday, July 24, 2013
LinkedIn follow Twitter and Facebook with Sponsored updates
LinkedIn the 'professional' network, has today announced brands and companies can now extend their Twitter and Facebook marketing strategies with the...
Tuesday, July 23, 2013
Omnicom planning a new digital agency?
According to reports, media giant Omnicom is allegedly plotting the launch of a third digital agency, standing alone from incumbents OMD and PHD, to...
Monday, July 22, 2013
Google: UK digital economy 40% larger than government figures suggest
A report commissioned by Google has shown that the UK's digital sector is larger and potentially more profitable to the economy than first thought, debunking...
Friday, July 19, 2013
Omnicom post improved second-quarter, rise in pre-tax profits
Media giant Omnicom have announced a rise in pre-tax profits of $482 million (£316.7 million) in the three months to the end of June 2013, up 2.3% on...
Thursday, July 18, 2013
Publicis announce revenues over €3billion, 15% increase in profits
French media company Publicis Groupe have announced a surge in revenues in the first six months of 2013, reporting growth of 8.7% on last year to a mammoth...
Wednesday, July 17, 2013
GroupM president doubtful over online marketing ROI
President and CEO of GroupM, Dominic Proctor, has backed traditional media ahead of online; suggesting that despite the popularity of social media and...
Tuesday, July 16, 2013
Baidu look to expand search supremacy to mobile with historic $2bn offer
Search giant Baidu have offered $1.9bn (£1.25bn) to purchase the entire share capital of a major Chinese app store, 91 Wireless. Should the deal be accepted,...
Thursday, July 11, 2013
Moneysupermarket criticise Google over algorithm updates
Price comparison website Moneysupermarket have claimed that Google's infamous Penguin and Panda updates last April have hurt their trading in the second...
Thursday, July 11, 2013
Majority of CEOs no longer trust media agencies to deliver
The majority of chief executives believe advertising and media agencies have lost their way, according to a report by the Fournaise Marketing Group....
Wednesday, July 10, 2013
Publicis acquire Chinese social media agency Net@lk
Publicis Groupe, the third-largest advertising and PR company in the world, has announced the purchase of Chinese social media network Net@lk, continuing...
Tuesday, July 09, 2013
Mobile dominating search and ad spend, say GroupM
Media investment giant GroupM has predicted that UK mobile advertising expenditure is set to rocket in 2014, encompassing one quarter of total ad-spend...
Monday, July 08, 2013
Facebook Graph Search set for US roll-out
Facebook's long-awaited search feature is set for release for U.S English users sooner rather than later - speculated within 'the coming weeks' by multiple...
Thursday, July 04, 2013
MENA Media Agency of the Year Mindshare to partner MEC on Chanel global account
GroupM agency Mindshare have been named Media Agency of the Year as well as Media Network of the Year at the Cristal Festival in Lebanon last night -...
Wednesday, July 03, 2013
OMD celebrate Weight Watchers digital win
Omnicom agency OMD have consolidated their media business with diet brand Weight Watchers, according to Campaign Magazin...
Tuesday, July 02, 2013
Marketing and Media suffering 'mass talent shortage'
The Association of Professional Staffing Companies (APSCo) has revealed a dearth of candidates available for recruitment to marketing and media sectors,...
Monday, July 01, 2013
Yahoo! announce closure of AltaVista
AltaVista, one of the original major search engines of the early online age, will be permanently shut down on July 8th, its parent Yahoo! has reveal...
Thursday, June 27, 2013
Carlsberg select LBi for UK digital portfolio
Publicis' digital agency LBi has been hired by Carlsberg UK to manage and increase the lager brand's digital profile following a competitive pitc...
Wednesday, June 26, 2013
UK mobile adspend on the cusp of £1billon; agencies react
Figures released this week by eMarketer suggest the advertising spend on mobile in the UK has grown 90% over the last year to £999m. Industry magazine...
Tuesday, June 25, 2013
Duck Duck Go - search privacy at last?
In the wake of the United States government PRISM revelations, it seems the search market has reacted to the threats to privacy in some small way, with...
Monday, June 24, 2013
WPP overcome rivals Omnicom and Publicis at Cannes
Media group WPP have overcome larger rivals Omnicom and Publicis Groupe to be crowned holding company of the year at Cannes Lions advertising and media...
Thursday, June 20, 2013
MediaCom wins Sony Mobile account
Japanese tech monolith Sony has selected WPP's MediaCom to manage global media planning for its mobile division as well as European medi...
Tuesday, June 18, 2013
Total Media win Strutt & Parker SEO business
Property search estate agency Strutt and Parker have appointed digital agency Total Media to manage their SEO and online visibility, according to The...
Monday, June 17, 2013
ZenithOptimedia and Google announce 'Horizon' mobile partnership
Publicis digital agency ZenithOptimedia has announced a world-first partnership with search giant Google to create a unique consultancy to revolutionise...
Monday, June 17, 2013
OMD and Maxus lead nominations at Cannes Lions 2013
Ahead of Wednesday's awards announcement at the international advertising festival, British agencies OMD and Maxus are leading the pack with two nominations...
Thursday, June 13, 2013
Agency salaries in decline for digital and creative staff
Research from the Marketing Agencies Association suggests that pay across all digital agency roles has declined over the last year, according to a report...
Wednesday, June 12, 2013
WPP revenues up 6.7% in Q1
The world's largest advertising group today announced a 6.7% increase in revenues to reach £3.445bn for the first four months of 2013, up 2.3% on 20...
Tuesday, June 11, 2013
Apple anoint Microsoft's Bing as default Siri search engine
As they did with Yahoo!, Microsoft have partnered with tech giants Apple in the latest version of iOS search program Siri - taking Google out of the...
Friday, June 07, 2013
Yandex introduces "interactive snippets" feature
Russian search giant Yandex has added further user-friendly features to it's search results with interactive 'snippets' - allowing users to action queries...
Thursday, June 06, 2013
Starcom MediaVest win £40m Burger King account
Publicis' digital agency Starcom has been appointed to handle Burger King's lucrative European media business after winning a four-way competitive p...
Tuesday, June 04, 2013
Zynga announce 520 redundancies
The social gaming company behind popular apps FarmVille and Draw Something has announced the closure of three U.S offices and the redundancy of over...
Monday, June 03, 2013
Internet Explorer 10 More than Doubles Market Share
It seems that the era of users abandoning Internet Explorer in favour of other browsers is at an end. Microsoft’s most recent edition of their popular,...
Friday, May 31, 2013
Yandex launches 'personalised' search
In a post on their official blog, Russian search engine Yandex have announced the arrival of "personalised" search results to their algorithm, delivering...
Wednesday, May 29, 2013
Google ranked world's top media owner by ZenithOptimedia
ZenithOptimedia have released their Top Thirty Global Media Owners report for 2013, which has ranks the world's largest media groups by their revenues....
Wednesday, May 29, 2013
EU to reject Google's antitrust proposals "100%"
The reform of Google's search practices in the EU were yesterday rejected by the European Competition Commissioner Joaquin Almunia in a parliamentary...
Tuesday, May 28, 2013
Flickr hides job advert in website code
‘You're reading. We're hiring.' The simple message from Flickr's recruitment team brilliantly targeted to a small number of the 75 million who use the...
Thursday, May 23, 2013
Google search algorithm Penguin 2.0 goes live
The latest instalment in Google's search algorithm has finally been released, designed specifically to combat "black-hat" SEO and spam technique...
Wednesday, May 22, 2013
Amazon select Interpublic's Initiative for global media account
E-commerce giant Amazon have appointed IPG's Initiative to handle their global media duties, supplanting WPP's Mindshare to the busines...
Thursday, May 16, 2013
Havas' Arena celebrate lucrative wins of LG and Betfair business
Havas Media group's agency Arena is celebrating a double victory after wins of LG's $400m global media business as well as Betfair's £15m media planning...
Monday, May 13, 2013
WPP's Mindshare sign £120m deal with Dyson
British technology manufacturer Dyson has appointed Mindshare to its £120m global media account following a competitive pitch, beating agencies PHD,...
Friday, May 10, 2013
Razorfish win £10m C&A digital account
Digital agency Razorfish has reportedly beaten rivals AKQA, LBi and TribalDDB to the £10m digital account of fashion retailer C&...
Thursday, May 09, 2013
Permanent jobs in April resurgence
In the monthly Recruitment & Employment Confederation (REC) and KPMG Report on Jobs, the acceleration and growth of permanent vacancies increased...
Wednesday, May 08, 2013
Agency DARE loses grip on Sainsbury's and Tetley accounts
The month of May has got off to a tricky start for marketing agency Dare as two of their major clients Sainsbury's and Tetley have called for an advertising...
Tuesday, May 07, 2013
Interpublic win Zurich Insurance marketing account
Zurich Insurance Group has awarded its global integrated
advertising, media and digital account to Interpublic Group after a competitive
pitch. The...
Friday, May 03, 2013
LinkedIn shares fall 11% after lowered revenue forecast
Perceived signs of slowed growth have been enough to spook investors as shares in the 'professional' network slipped more than 10% - despite an 80% surge...
Thursday, May 02, 2013
Obama's campaign chief says digital terminology no longer necessary for marketers
As digital marketing becomes ever closer to traditional forms, marketers have suggested that 'digital' is no longer a necessary prefix. Now the Chief...
Tuesday, April 30, 2013
WPP's Sir Martin Sorrell to take £150,000 pay-cut
In a bid to stave off discontent and rebellion from WPP shareholders, chief executive Sir Martin Sorrell has agreed to a lowered salary as well as a...
Monday, April 29, 2013
ZenithOptimedia forecast $518 billion global ad spend in 2013
Publicis digital agency ZenithOptimedia have predicted a 3.9% global rise in global advertising expenditure in their forecast for 201...
Thursday, April 25, 2013
Mozilla become the latest site penalised by Google
Mozilla, the not-for-profit organisation behind we browser Firefox, have become the latest company to be penalised by Googl...
Wednesday, April 24, 2013
Publicis announce $4bn war-chest for future acquisitions
Media monolith Publicis Groupe have announced plans to spend up to four billion dollars on future acquisitions over the next five years, despite a raft...
Tuesday, April 23, 2013
Starcom MediaVest agree major advertising deal with Twitter
In a unique move, social networking site Twitter has signed a lucrative "first of its kind" advertising contract with digital agency Starcom MediaVest...
Monday, April 22, 2013
Eric Schmidt defends Google again over 'immoral' £6m tax bill
Google chairman Eric Schmidt toward the rate of tax paid to the UK treasury, despite MP's calling for the 'immoral' outstanding £6m to be accounted...
Thursday, April 18, 2013
Digital agency Custard goes into administration
Bolton-based agency Custard has been formally placed in administration, the company announced toda...
Wednesday, April 17, 2013
Yahoo Q1 sales of display advertising down 11%
Yahoo shares dropped 4% as sales of display ads - 40% of Yahoo's revenue - decreased 11%, while search revenue fell 10% to $425 million (£280m)....
Tuesday, April 16, 2013
Publicis Groupe growth of 1.6% sees drop in share value
The French
media group, which owns digital agencies Saatchi & Saatchi and
Starcom MediaVest, have revealed a 6% drop in shares following the...
Monday, April 15, 2013
M&C Saatchi thank Margaret Thatcher with Times ad
Agency M&C Saatchi have paid tribute to the memory of former Prime Minister Baroness Thatcher with a full-page advert in the Sunday Time...
Thursday, April 11, 2013
Reed: marketing and PR vacancies up 13%
According to job site Reed.co.uk, job postings in PR and marketing are up 13.39% in Q1 201...
Wednesday, April 10, 2013
UK digital ad spend of £5.43bn in record 2012
A report from the Internet Advertising Bureau has revealed that UK digital ad spend has broken the £5bn barrier for the first time - a 12.5% surge of...
Tuesday, April 09, 2013
Google suspend MoneySupermarket PPC ads over AdWords pay-day loan policy
Search giant Google removed all paid-search adverts from Moneysupermarket.com for 24 hours following sanctions on such companies ignoring AdWords ...
Tuesday, April 09, 2013
Jobs market: more placements, less growth say REC
The Recruitment and Employment Confederation (REC) have announced continuing fragility in 2013, as the month of March saw a seven-month low in new job...
Monday, April 08, 2013
UK outspending US on cost-per-click say Kenshoo
According to data exclusively revealed in The Drum, digital marketing solutions tools from Kenshoo have shown that the UK has overtaken the US on paid-search...
Friday, April 05, 2013
Mindshare retain £400m HSBC account
WPP digital agency Mindshare have announced the retention of HSBC's global media planning and buying account, according to multiple outlet...
Thursday, April 04, 2013
Google hire former Ogilvy director as new Head of Design
Search monolith Google has announced the appointment of former Ogilvy & Mather vice-chairman and executive creative director Patrick Collister as...
Wednesday, April 03, 2013
Aegis Media secure £20m Burberry account
Following the completion of their historical £3.2bn merger with Dentsu last week, Aegis have announced a major client win in the form of luxury fashion...
Wednesday, April 03, 2013
Total Media appointed by English National Opera for "radical" marketing campaign
London-based digital agency Total Media have been awarded the marketing and planning-buying account of the English National Oper...
Tuesday, April 02, 2013
iCrossing announce comparethemarket.com account win
Digital marketing agency iCrossing have announced the account win of price comparison website comparethemarket.com's UK natural search business in a...
Tuesday, April 02, 2013
MediaCom celebrate £30m Coca-Cola win
WPP-owned MediaCom have announced their appointment to Coca-Cola's £30m UK media planning and buying account, replacing Denstu's Vizeum following a 12-year...
Wednesday, March 27, 2013
Group M: Global internet ad spend hit $99bn in 2012, $113bn in 2013
Online advertising reached $99bn last year, up 16% on 2011 and accounting for nearly 20% of all global advertising expenditure, says a report by Group...
Tuesday, March 26, 2013
Dentsu finally complete $5bn purchase of Aegis
Japanese media giant Denstu have at last completed their £3.2bn takeover of Aegis and have announced the formation of Denstu Aegis Network in Londo...
Monday, March 25, 2013
LinkedIn reveal "smarter" search
Available to paid members from today, the professional network's search tool has undergone a substantial upgrade to help differentiate and pinpoint more...
Friday, March 22, 2013
Havas post pre-tax profits of €190m, up 14.5%
French media group Havas, owners of Havas Worldwide and Havas Media, have announced a 14.5% rise in pre-tax profits for 2012, a total of £160m (€190...
Thursday, March 21, 2013
Chinese giant Baidu targeting European search market
In an interview with digital marketing magazine The Drum, the CEO of Chinese digital agency Charmclick and MD of Net Media Planet have claimed that Chinese...
Wednesday, March 20, 2013
Carat forecast advertising growth in 2013
One of the UK's leading advertising agencies has predicted a rise in global ad spend in 2013, building upon an improved 2012 and revising previously...
Wednesday, March 20, 2013
Company Update: March
Chrysalis are delighted to trumpet our success in the month of March, as two superb new clients were added to our growing roster of burgeoning tech and...
Thursday, March 14, 2013
Campaign Magazine reveal drop in Agency billings
Using data "supplied exclusively to Campaign" via Nielsen, Maisie McCabe's report
revealed an overall decline in billings for the top 100 creative
agencies...
Wednesday, March 13, 2013
"Significant" Google Panda update expected in days
Google's Head of Search Spam Matt Cutts has forewarned of a "very significant" Panda update to Google's search algorithm at the Search Marketing Expo,...
Tuesday, March 12, 2013
Investigation begins over HP Autonomy allegations, but case already in 'conflict of interest' jeopardy
The Senior Fraud Office and US Department of Justice have begun their investigation into Hewlett Packard's purchase of British software firm Autonomy,...
Monday, March 11, 2013
WPP embarrassed by recruitment email to Publicis
Digital agency WPP have been left red-faced after their clumsy attempt to poach staff from rival agency Publicis Groupe found its way into the public...
Thursday, March 07, 2013
The Drum court controversy with Oscar Pistorius competition
Marketing publication The Drum and partner One Minute Briefs are under serious scrutiny for February's distasteful and shocking "Chip Shop Awards" challenge,...
Wednesday, March 06, 2013
Indeed founder backs PPC for recruiters
The co-founder of job search engine Indeed.com Paul Forster believes that are yet "a lot of opportunities" for online employment industries, as he...
Tuesday, March 05, 2013
Razorfish and Adobe announce unique digital partnership
The Publicis-owned digital agency Razorfish has agreed a global strategic partnership to integrate its Fluent software with Adobe's Cloud technology....
Monday, March 04, 2013
Digital agency executives see salary decline in 2012
A report from the Society of Digital Agencies, encompassing feedback from over sixty digital agencies from around the world, has shown a salary decline...
Friday, March 01, 2013
WPP pre-tax profits up 8.3% to £1.1bn for 2012
Sir Martin Sorrell's agency has posted revenues of over £10bn for the second succesive year in Friday's preliminary result...
Thursday, February 28, 2013
Amazon named as leading paid search advertiser on Google UK
A Searchmetrics.com report has shown that online retailer Amazon is the clear leader of paid search advertising on Google, the UK's leading search e...
Wednesday, February 27, 2013
Marissa Mayer's Yahoo! memo sparks work-from-home debate
The furore stirred up by the leaked memo from Yahoo! CEO Marissa Mayer has inspired huge debate over remote working for employees, particularly at tech...
Tuesday, February 26, 2013
Google hire 72andSunny for Chrome advertising account
According to The Drum and various outlets, California search and tech giant Google has appointed agency 72andSunny to create a new ad campaign for their...
Friday, February 22, 2013
Google penalises Interflora for suspicious link-building
Flower retailer Interflora is the newest victim of Google's strict search policy, after having their entire page one presence removed....
Thursday, February 21, 2013
Maplin select WAA to handle £4.2m marketing account
Chrysalis'client Maplin, the electrical retailer, has announced the appointment of agency WAA to handle their marketing and advertising accoun...
Wednesday, February 20, 2013
Google Glass marketing campaign goes live
Tech giant Google have at last ramped up their Google Glass product with a new website and marketing initiatives to launch their uniquely wearable t...
Tuesday, February 19, 2013
EE super-fast 4G fails to spark financial dividends
Everything Everywhere, the mobile network forged via Orange and T-Mobile to launch 4G mobile internet in the UK, has posted some disappointing financial...
Monday, February 18, 2013
John Lewis 'Retail Revolution' costs over 300 jobs in effort to embrace online
Described by deputy prime minister Nick Clegg as a model of "responsible capitalism", John Lewis' shifting focus towards online sales has seen 325 staff...
Friday, February 15, 2013
UK internet users spend more time online than rest of Europe
The 37 hours per month British users spend online is more than any other European market, according to the comScore Digital Future in Focus report released...
Thursday, February 14, 2013
Threepipe and Blowfish announce merger
Threepipe Communications and Blowfish Digital are set to unite as one company following a merger, with a combined staff of 50 now offering a comprehensive...
Wednesday, February 13, 2013
Facebook hires Pixar and Aardman freelancer to reinvent emoticons
Creatives around the world will be looking enviously at Matt Jones, a designer whose brief is to redesign the 'smiley face' seen in billions of messages...
Tuesday, February 12, 2013
Omnicom delivers strong Q4 results despite Euro struggles
Global advertising and marketing monolith Omnicom Group posted a 12.9% rise in fourth-quarter profits, with net income breaching $300...
Monday, February 11, 2013
UK a top-10 Digital Market according to ZenithOptimedia report
Digital agency ZenithOptimedia has named the UK as among the world's leading markets for digital adoption in their New Media Forecasts report for 20...
Friday, February 08, 2013
IT salaries on the rise in "war for talent" say REC
Britain's job market looks to be at last gathering momentum as January showed the sharpest growth in salaries in nearly two years, according to figures...
Thursday, February 07, 2013
BT reveal TV branding ahead of summer debut
British Telecom have unveiled their logo and insignia in preparation for their sports channel launch this year, designed by digital media agency Red...
Tuesday, February 05, 2013
Publicis merge agencies Digitas and LBi
Following last week's £333m acquisition of Amsterdam-based LBi, Publicis Groupe chairman and chief executive Maurice Lévy has announced the merger of...
Thursday, January 31, 2013
Chrysalis launch Creative recruitment division
Chrysalis are delighted to unveil their newest recruitment division of Chrysalis Creative, working alongside incumbent Precision and Cogent team...
Wednesday, January 30, 2013
Publicis group acquires LBi for £333m
Digital agency LBi has now been officially purchased by French-led Publicis Media in a deal for 416m euro...
Wednesday, January 30, 2013
Volkswagen reveal million-dollar Super Bowl ad
The end of January gets advertisers the world over jittery with the anticipation of America's famous Super Bowl TV adverts. The first major reveal of...
Monday, January 28, 2013
BlackBerry 10 counting on big-money Super Bowl ad
Research in Motion, the manufactures of the struggling BlackBerry, are pinning their hopes on a high-profile Super Bowl advertisement to provide the...
Monday, January 28, 2013
GitHub puts users at risk by unwittingly sharing security data
Popular code-sharing site GitHub placed innumerable users at risk last week after it became apparent that its search functionality was publishing private...
Friday, January 25, 2013
Havas director speaks out on 2013 digital strategy
Paul Frampton, managing director at Havas Media (subsidiary of Havas, sixth-largest advertising and communications group worldwide) has made some bold...
Wednesday, January 23, 2013
Google make $50bn of revenues in 2012
Search giant Google is revelling in its success today after posting its first-ever $50 billion year in revenue and exceeding Wall Street projections...
Tuesday, January 22, 2013
£814m of affiliate marketing generates £9bn of sales in 2012
Over £800 million was spent on affiliate marketing in the UK last year according to an inaugural report by the Internet Advertising Burea...
Monday, January 21, 2013
Campaign magazine scaling down format to ease digital evolution
Described by the Guardian as "the biggest overhaul in its 45-year history",Campaign magazine is set to downsize its production from an A3 size sheet...
Monday, January 21, 2013
Dentsu's 360i and Steak in European reshuffle
Dentsu-owned digital creatives 360i have announced the opening of their new European base with agency STEAK, including a reshuffle of Denstu staff to...
Friday, January 18, 2013
Facebook "doing a really bad job" says Google CEO
In an interview with Wired magazine last month, Google chief Larry Page pulled no punches when quizzed over the workings of his own company - and that...
Thursday, January 17, 2013
Facebook Graph Search to revolutionise recruitment?
Facebook's unveiling of Graph Search could yet herald a new era for paid search techniques, but what impact could it have as a recruitment too...
Wednesday, January 16, 2013
iProspect chief: Facebook Graph Search is a "major moment" for search
In an interview with digital marketing publication The Drum, Angus Wood, Head of Paid Search at Aegis subsidiary agency iProspect, has hailed Facebook's...
Wednesday, January 16, 2013
Horse meat scandal wipes £300m from Tesco
Tesco shares were accounted among the biggest fallers on the FTSE 100 today after reports emerged that traces of horse DNA were found in a range of their...
Tuesday, January 15, 2013
The Guardian, Socialbakers and Facebook row over 600,000 UK users
The UK ranks as the 6th most-active territory in the world, but a
report from Czech start-up Socialbakers has suggested a loss of over
half a million...
Monday, January 14, 2013
Google accused of 'abuse' by EU chief ahead of search bias ruling
Despite last week's exoneration of any wrongdoing by a United States federal investigation, Google now faces renewed scrutiny ahead of the ruling by...
Wednesday, January 09, 2013
Global Ad-Spend up 4% in 2013 predict Warc Consensus
The latest Consensus Ad Forecast by Warc has projected a 4% rise in global advertising spend for 2013 and a 5.5% increase in 2014, with the mediums of...
Tuesday, January 08, 2013
Ronaldo announces London move with WPP and Sir Martin Sorrell
Brazil's former striker and World Cup winner Ronaldo Luís Nazário de Lima will be joining Sir Martin Sorrell at media agency WPP in London in a surprise...
Monday, January 07, 2013
Aegis Group acquires Irish agency Lucidity Digital
Digital media monolith Aegis has completed the purchase of the Dublin-based agency to become part of its re-branded Isobar tea...
Friday, January 04, 2013
Google exonerated of search bias following federal investigation
Search giant Google will implicate several new practices to appease the United States Federal Trade Commission, though the California-based tech company...
Thursday, January 03, 2013
WPP spends $70m on Argentinian tech company as part of global "emerging markets" strategy
Media conglomerate WPP has invested $70m (£43m) in IT services provider Globant in exchange for a 20% stake in the Buenos Aires compan...
Thursday, January 03, 2013
Top 5 PR and Marketing Catastrophes of 2012
Though the world didn't end in 2012, whatever the Mayans predicted surely didn't have all of these disasters in mind....
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