The Internet Advertising Bureau has today claimed that Britons spend one in twelve waking minutes - 43 hours per month - online, and digital marketers are spending more than ever, £66 per person in fact, to attract clicks.
The IAB also revealed that digital spending is up 17.5% to reach a record six-month high of £3.04bn in 2013; an increase of £435m in 2012.
With smartphone market penetration and adoption at a whopping 68% in the UK, advertisers are shifting their budgets accordingly; up 127% to £429m in the first half of 2013 from £188m in the first half of 2012.
"Nothing illustrates the internet as an entertainment platform better than the fact that over one in five minutes online is accounted for by entertainment, and that advertisers spent almost 1,300% more on mobile video than a year ago," said Tim Elkington, Director of Research & Strategy at the Internet Advertising Bureau.
"With smartphone penetration crossing the two-thirds landmark and the successful roll out of 4G, 2013 could be the year when advertising spend on mobile crosses the £1 billion threshold."
By the numbers
Display advertising grew 23% on to £737.9 million, representing a 24% share of digital ad spend in the first half of 2013.
Social media advertising grew 53% to £242.5 million. Social media has now increased 285% since 2010.
PPC search marketing increased 18.9% to £1.81bn, representing almost 60% of total digital ad spend. Mobile search alone grew 101% to £271m – accounting for 63% of mobile advertising as a whole.
You can read the full, detailed findings from the IAB here.
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