GroupM, the media buying arm of WPP, has forecast the highest UK advertising spend since the economic crash and subsequent financial crisis of 2008 in their report 'This Year, Next Year UK'.
The Internet Advertising Bureau has today claimed that Britons spend one in twelve waking minutes - 43 hours per month - online, and digital marketers are spending more than ever, £66 per person in fact, to attract clicks.
Media investment giant GroupM has predicted that UK mobile advertising expenditure is set to rocket in 2014, encompassing one quarter of total ad-spend and one fifth of paid search.
A report from the Internet Advertising Bureau has revealed that UK digital ad spend has broken the £5bn barrier for the first time - a 12.5% surge of £607m from 2011's spend of £4.81bn.
According to data exclusively revealed in The Drum, digital marketing solutions tools from Kenshoo have shown that the UK has overtaken the US on paid-search CPCs in the fourth quarter of 2012.
Search giant Google is revelling in its success today after posting its first-ever $50 billion year in revenue and exceeding Wall Street projections for the company's financial results.