Described by the Guardian as "the biggest overhaul in its 45-year history",Campaign magazine is set to downsize its production from an A3 size sheet to a smaller format.
This scaling-down initiative of the advertising industry publication is part of a larger branding exercise, which includes a new app free to magazine subscribers as well as other new design features to enhance its digital standing.
These radical changes were instigated by former editor Claire Beale before her departure, now implemented by new editor Danny Rogers - a former editor of PR Week, now leading Campaign and online-only Media Week.
Its owners, Haymarket Publishing, have an eye on dwindling revenues and high production costs, as their turnover dropped 10% to £139m.
You can read a further breakdown of the restructure on The Drum and The Guardian websites.
Monday, January 21, 2013
0 comments