Search giant Google will implicate several new practices to appease the United States Federal Trade Commission, though the California-based tech company will face no sanctions or legal action from the antitrust investigation.

Google had been accused by competitors such as Microsoft of deliberately promoting their own products and services - such as maps, shopping and media content - ahead of their rivals in search rankings, thus creating biased or partisan search result. Despite the accusations and an investigation lasting nearly two years, five FTC commissioners cleared Google of any wrongdoing with their search rankings.

Jon Liebowitz, FTC's director, said: "We exhaustively investigated whether [Google] uses search bias" (to push its own products higher and rivals' down the search results, but after nearly two years) "the commission has voted to close this investigation. Although some evidence suggested it was trying to remove competition, the primary reason was to improve the user experience."




David Drummond, Google's chief counsel, said in a statement: "The conclusion is clear: Google's services are good for users and good for competition."