Property search estate agency Strutt and Parker have appointed digital agency Total Media to manage their SEO and online visibility, according to The Drum magazine.
 
As Total Media already handle Strutt and Parker's media buying and PPC activities, the SEO contract completes the comprehensive digital offering already used by Macmillan publishing, Renault retail and Kaspersky.
 
"We have long recognised buyers’ reliance on social endorsements and online and mobile search to help inform their purchasing-decisions," said Strutt & Parker’s head of digital marketing, Kiersty Long.

"We want to ensure that Strutt & Parker is at the forefront of any decision-making process and the best way to achieve this goal is through holistic SEO activity that also benefits from above the line activity. We were impressed with Total Media’s SEO offering as well as the transparency and insight of their analytics reporting. We are delighted to be furthering our marketing and media work with Total Media."


 Total Media head of SEO, Yesmin Celis was equally enthused.

"We know from external studies and our own analysis that buyers increasingly start the house hunting process using both online and mobile search, before moving on to local maps and social media channels towards the end of their search," she said.

“Local optimisation is key for Strutt & Parker, so for them it’s about continuing to develop and optimise quality content so we can target and reach these users at precise points during their user journey.”

Chrysalis has played a vital part in helping to build Total's paid search team and would like to congratulate the award-winning London agency on their new business!