The world's largest advertising group today announced a 6.7% increase in revenues to reach £3.445bn for the first four months of 2013, up 2.3% on 2012.
At the company's 41st Annual General Meeting, chairman Sir Martin Sorrell gave the following statement:
“As in the first quarter, the pattern
of revenue growth in 2013 is generally similar to the final quarter of
2012, with some improvement in April and with continuing growth across
all geographies and all sectors, except public relations and public
affairs.
“The pattern of revenue growth seen in 2012, with slower growth in
the mature markets of the United States and Western Continental Europe,
has continued, although the United Kingdom continued to “buck” market
trends, growing strongly. The faster growing markets of Asia Pacific,
Latin America, Africa and the Middle East and Central and Eastern Europe
continued to be the strongest, as seen in the first quarter, followed
by the United Kingdom.”
As is now the established norm for global media agencies, the strongest growth is seen throughout the "BRIC" nations (Brazil, Russia, India and China) who are now experiencing a digital boom. WPP has already acquired 15 new companies this year, complementing the digital offering of Group M agencies already under the umbrella.
Wednesday, June 12, 2013
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