Media group WPP have overcome larger rivals Omnicom and Publicis Groupe to be crowned holding company of the year at Cannes Lions advertising and media awards.
Much of the praise goes to WPP's Ogilvy agencies, whose collective effort from global outposts won a plethora of awards for work with numerous brands, particularly Coca-Cola.

"WPP agencies have put in a stunning performance at this year’s festival, where the quality of work has been hugely impressive across the board," said Sir Martin Sorrell, chief executive of WPP.

"I’d like to thank and congratulate everyone who made this result possible. As Cannes Lions and the Effies have recognised, our people are creatively effective, and effectively creative. We’re very proud of them all."


Winning WPP agencies included:

Ogilvy Brasil, 'Real Beauty Sketches', for Dove.
Ogilvy Australia, 'Share A Coke'.
Ogilvy France/Singapore, 'Sharing Can', for Coca-Cola.
Ogilvy France, 'Outdoor As Utility', for IBM.
Mindshare UK, 'Kleenex Catches Colds', for Kimberly-Clark.
JWT China’s press work for Samsonite.
AKQA, 'Nike+ Kinect Training', innovation.


John O’Keeffe, worldwide creative director of WPP, said: "The holding company Cannes Lion for WPP, for the third consecutive year, is of course very gratifying. What we do, we do not for ourselves, but in the service of our clients’ brands the world over. To be judged the best in terms of both creativity and effectiveness, is a wonderful achievement by our people and a great tribute to their talent."

You can read a full-report and comprehensive reporting from Cannes Lions on Campaign magazine.