Flower retailer Interflora is the newest victim of Google's strict search policy, after having their entire page one presence removed.


Google has dramatically removed the SEO ranking of Interflora as a result of what is suspected  'unnatural' link-building. It is thought that Interflora sent gifted products to popular bloggers in exchange for natural links to their homepage - hardly a criminal activity, but enough to anger the Californian search giant.

Google's search penalty has completely removed Interflora's page from its leading results, leaving only their PPC campaign as a sponsored ad.

Interflora ranking terms - "flowers", "valentine's day", "flowers delivered",  which had previously been ranked at #1 have since dropped to the 40th or 50th result in  Google's index, though other search engines such as Bing and Yahoo have not followed suit.


Below is the full extent of Interflora's punishment, with their SEO visibility plummeting as of this week. How Interflora are expected to recover their online presence without the help of the web's dominant search engine remains to be seen, in what is a modern marketer's nightmare.