Tech giant Google have at last ramped up their Google Glass product with a new website and marketing initiatives to launch their uniquely wearable technology.
Other than a select few developers and creative designers, only Google co-founder Sergey Brin has been publicly spotted on New York's subway testing the device.

The latest product was first unveiled as part of a demonstration at a Google event in 2012, where developers were offered early access to the device for $1,500. Google have no opened the marketing campaign to citizens of the United States, with the message:
        "We're looking for bold, creative individuals who want to join us and be a part of shaping the future of Glass. We’d love to make everyone an Explorer, but we’re starting off a bit smaller.

        "We're still in the early stages and, while we can't promise everything will be perfect, we can promise it will be exciting."

Using Google+ or Twitter, tell us what you would do if you had Glass, starting with the hashtag #ifihadglass
Mashable describe the device with features including "built-in voice recognition, on-board, hands-free video recording, voice recognition, and photo and video capture, on-the-spot shareability, helpful overlays like directions, built in search and translation" though doubtless Google are keeping more secrets than they are sharing.

These augmented-reality spectacles are still shrouded in mystery and Google is playing their marketing strategy just right - keeping the product very exclusive and under-wraps whilst opening the opportunity to the millions of internet users in the U.S. The teaser trailer is below.