British Telecom have unveiled their logo and insignia in preparation for their sports channel launch this year, designed by digital media agency Red Bee Media.

Prospective customers can now begin to register their advanced interest for the new sports service, which BT have taken great lengths to build.

Director of creative at Red Bee, Andy Bryant, said: "This is a big landmark in a very exciting project. There's more to come and we're thrilled to be working with BT Sport on such an important launch.”

As well as poaching presenters Clare Balding and Jake Humpreys from the BBC, BT spent almost £1bn acquiring rights to broadcast Barclays Premier League football from Sky and Aviva Premiership rugby from ITV to complement their BT Vision package.




Grant Best, senior channel executive producer at BT Sport, said: "We are delighted with the logo Red Bee Media has produced for BT Sport.

"We wanted to build on the familiarity of the BT brand, and also appeal to customers who have not considered BT before as a sports broadcaster.

"We have used the BT connected world globe, with a twist. The globe colour palette allows us flexibility to introduce elements of creativity throughout our new sports channels, giving us a unique look and feel."