Eddie May and Jim Hawker of Threepipe Communications will each own 25 per cent, while Blowfish Digital's Farhad Koodoruth will own 50 per cent. Threepipe's client portfolio includes The Football League and Stella Artois, while Blowfish clients include Ted Baker, eBay and Laura Ashley.
On their blog, the new partners said:
"We've been integrating social media and content into our PR campaigns for years, but we saw the need to offer clients a wider range of skills, giving us the ability to create properly integrated and effective campaigns, all under one roof," said Eddie May.What’s of fundamental importance is that this isn’t simply a partnership or the launch of a new division; it’s a full merger of two established, successful agencies with complementary skill sets. By fully combining the strategic thinking and creativity of PR with the analytical techniques of digital marketing, Threepipe will be able to leverage the best of both worlds to create an approach for clients that delivers across a variety of objectives, from raising awareness and improving search rankings, to directly delivering sales.
"We think one of the benefits of merging with Blowfish will be that the digital marketing world is a lot further ahead when it comes to showing ROI. While you've had some agencies toying around the edges of digital, we're leaping in with both feet."
Farhad Koodoruth said: "The nature of digital marketing is changing fundamentally, especially with search algorithms putting a much greater emphasis than ever before on the quality and frequency of a brand’s content, media coverage and social media activity. For clients to maintain a commercial advantage, we strongly believe that each of these areas needs to be connected, which is why we decided that a merger with Threepipe made perfect sense."
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