The 37 hours per month British users spend online is more than any other European market, according to the comScore Digital Future in Focus report released today.
The report entails detailed reports on how we use the internet, from what devices we use to where our attention goes - specifically where we click. This data is invaluable to paid search specialists and marketers as they look to analyse how best to meet digital consumer needs.

Among the results was the surprising discovery that despite the mainstream rise in mobile and tablet devices, a five per cent increase in Internet use via desktop machines represented an increase of 44.8 million people over the past year. Perhaps the rise of the mobile device has reaffirmed the original value of the older design, as well as the enduring popularity of the Apple Mac.

  • 923 billion display ad impressions were delivered across the web in 2012
  • Total UK mobile audience is 49.5 million
  • Total UK smartphone audience is 31.7 million
  • Over 6 million people in Britain owned both a smartphone and a tablet device by December 2012. 
  • The average UK internet user spent 6.5 hours on social media sites during December 2012
  • Nearly one third of page views were through mobile and tablet devices
  • Google has a whopping 91% of al UK searches
  • Average Internet access per month through a mobile browser was 9.5 hours

You can download the comprehensive report here.