According to the Financial Times:
"EE, jointly owned by France Telecom and Deutsche Telekom, reported a 7 per cent decline in earnings before interest, tax, depreciation and amortisation to £1.1bn.
"The decline was most pronounced in the final three months of 2012, a quarter when EE launched Britain’s first superfast 4G mobile broadband service, with turnover down 2.8 per cent at £1.7bn."
Everything Everywhere CEO Olaf Swantee said: 'In the past year, we delivered solid financial performance, underpinned by good progress integrating the business and success in attracting high value customers. At the same time, we built a strong platform for growth, launching a new company, new network, new customer brand, new retail estate and being the first to provide UK consumers and businesses with 4G mobile services alongside fibre broadband.'
Alongside the governments stringer policies towards data roaming, alongside multi-million pound rebranding and marketing efforts - fronted by actor Kevin Bacon - EE has seen a small-term loss for what they perceive as a long-term gain: market consolidation (contract customers increased by 752,000) and the overcoming of initial teething troubles ahead of their rivals 02, Three and Vodafone summer launch of 4G.
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