Despite the continuing growth and demand for digital output and increase marketing expenditure, salaries at the executive level have shrunk - with the UK suffering more than their North American counterparts.
“With strategy playing a larger role in the service offering of member companies, part of the downward drift can also be attributed to the recruitment of a greater diversity of both junior and senior strategists and planners during 2012,” the report said.
Some of the report highlights include:
- Chief technology officers earned 5% less in 2012 than in 2011
- Account directors suffered the worst salary decreases, with compensation down 16%
- North American CTOs earned more ($189,522 - $237,560) than their European counterparts ($142,894 - $167,027)
- Average salaries for creative directors have declined to $105,290 and $142,894
- More executives are being paid with variable compensation packages that include equity and stock
"It's tough at the top due to a variety of factors from shrinking client budgets to the macroeconomic implications of global economic health," he said in a statement.
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