The Publicis-owned digital agency Razorfish has agreed a global strategic partnership to integrate its Fluent software with Adobe's Cloud technology. This unique marketing software will be available exclusively to Publicis clients, such as the newly-merged DigitasLBi, in an effort to create an unparalleled digital marketing tool.


This unique software application will allow marketers to create, distribute, target and measure multi-channel digital campaigns, as well as increase the depth of analytics and ROI. This announcement, ahead of tomorrow's Adobe Summit (at which Razorfish are a sponsor), sees an unrivalled partnership between two digital marketing leaders to create a new solutions tool. The full press release is available here via Adobe's official site.

Bob Lord, chief executive officer at Razorfish, said: “Expanding our affiliation with Adobe puts us in the best position to keep pace with continuously shifting market demands, and brings our clients the best digital marketing technology and services available. Adobe’s leadership in digital marketing combined with our shared commitment to developing ground-breaking, cloud-based marketing products and services, make this a winning partnership. We’re excited to shake up the agency model and provide a portfolio of proficiencies to benefit our mutual customers.”



"Razorfish is viewed and seen as a digital pioneer," said Adobe's senior vice president and digital marketing manager Brad Rencher.

"Relationships like this one with Razorfish can help our customers move their brands into digital age. This is less about tech and more about their expertise in helping leading brands market globally. They can implement these robust solutions on both Adobe's and Razorfish's behalf.

"Razorfish has a rich heritage of blending digital marketing strategy and technology expertise. Our extended relationship is a win for joint customers looking for the most comprehensive set of marketing solutions and services that address their business needs."