LinkedIn the 'professional' network, has today announced brands and companies can now extend their Twitter and Facebook marketing strategies with the promoted placement of advertising in user's news feeds.

The Publicis-owned digital agency Razorfish has agreed a global strategic partnership to integrate its Fluent software with Adobe's Cloud technology. This unique marketing software will be available exclusively to Publicis clients, such as the newly-merged DigitasLBi, in an effort to create an unparalleled digital marketing tool.