LinkedIn has already trialled the service over the first six months of 2013, with companies like Nissan and Adobe appearing with messages across desktops, tablets and smartphones. From now, any Company Page - and there are 3 million of them - can utilise a cost-per-click system and core metrics and analytics to reach LinkedIn's 225 million members.
With Sponsored Updates, marketers will be able to distribute this content directly to relevant professionals in a place their customers and prospects are already consuming professionally relevant content," said David Hahn VP of Product Management on LinkedIn's blog.
"Our Sponsored Update customers span a wide range of industries and include Allstate Insurance, Box Inc., Domo, Inc., Charles Schwab & Co., General Electric, Mercedes-Benz, Nissan Motor Company, The Weinstein Company, Wall Street Journal, Xerox and more. While it’s still early days for us, we are encouraged by the engagement we are seeing, and companies are experiencing positive results."
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