Price comparison website Moneysupermarket have claimed that Google's infamous Penguin and Panda updates last April have hurt their trading in the second quarter of the year, with lower visitors to the site impacting revenues.

Group trading in the second quarter was slower than the first quarter," Moneysupermarket announced in a Trading Statement.
 
"This was principally because of a lower rate of growth in the Insurance vertical, arising substantially following changes made by Google to its natural search algorithms, reducing our visitors and revenues from natural search in the month of June in the highly competitive insurance search area. 

"As has happened in the past, now the algorithm changes have settled down we are working on regaining our positions in natural search in insurance."

Despite the fluctuations in search traffic, Moneysupermarket are still anticipating six-month revenues "in the region" of £112m and adjusted EBITDA to be around £40m, approximately 10% and 29% ahead of the same period last year respectively.


revenues to be in the region of £112 million and adjusted EBITDA to be about £40 million, respectively up 10% and 29% on the prior same period. - See more at: http://www.stockmarketwire.com/article/4630367/Moneysupermarket-Q2-trading-hurt-by-google.html#sthash.wte17QWV.dpuf
revenues to be in the region of £112 million and adjusted EBITDA to be about £40 million, respectively up 10% and 29% on the prior same period. - See more at: http://www.stockmarketwire.com/article/4630367/Moneysupermarket-Q2-trading-hurt-by-google.html#sthash.wte17QWV.dpuf
revenues to be in the region of £112 million and adjusted EBITDA to be about £40 million, respectively up 10% and 29% on the prior same period. - See more at: http://www.stockmarketwire.com/article/4630367/Moneysupermarket-Q2-trading-hurt-by-google.html#sthash.wte17QWV.dpuf